These days a business is almost not a business without a website. Your website is the first place anyone will look for information about your company. Designing a website has never been easier. You can pay a website designer or use a webpage builder with a pre-designed template. No matter which method you use to …
Today’s consumer hears messages from every angle. The average person wakes up and checks their phone, where they may receive several messages from various retailers. They get in their car and listen to ads on the way to work, see billboards as they drive past and get inundated with sales reps calling. If your website …
9 Ways to Improve Your B2C Site’s User Experience Read More »
Do you want to generate more leads and sales? Optimize your website. Slow websites costs you money. A slow website turns prospects into frustrated visitors who will end up buying from your competition. This is why optimizing your website is necessary. THE GROUNDWORK: THINGS TO KNOW BEFORE OPTIMIZING YOUR WEBSITE Here are some basics you …
10 Ways To Optimize Website Conversion Rate and Boost Sales Instantly Read More »
Here is the deal: The best way to differentiate your website is through high quality website content. Even before there was such a term “content marketing” savvy marketers understood the importance of great website content. Website content is important for several reasons: Content gets people to your site. If you have great content it keeps people …
The Anatomy of High Quality Website Content That Gets Results Read More »
Website mistakes result in loss of leads, prospects, and sales. Your website is the most important part of your online marketing. The more website mistakes you make the worse results you get. To a large degree, websites are about first impressions. Your website is usually the first time someone notices your brand. It is important to …
You want an effective website marketing strategy, right? No business can succeed without an effective marketing strategy. The content on your website can go further than you think. With smart website marketing, you can extend your website to new audiences. Often this involves sharing your content through different channels. Other times you need to repurpose …
SEO matters even before your website goes live. Are you thinking about redesigning your website or designing a brand new website? Even before your website goes live SEO should be top of mind. Before you launch your website, you have to attend to many details. From the technical to the creative, these many features will …
Do you want to increase organic traffic to your website? In case you’re scratching your head over your website search ranking results, there’s a good chance that you have asked yourself the following question: “Why isn’t my website ranking higher?” As a website marketing professional, I hear this question quite often. This question is fair …
Without a niche, your business will fail. OK, your business might not fail without a niche. But. At the very least, your business will be light years from its true potential. Doesn’t that make you said? It makes me very sad. What is a niche? For a web designer and niche might be designing websites …
Business Marketing: 7 Ways Your Niche Will Grow Your Business Read More »
You want a website that beats your competition, right? Most websites are poor performers. Businesses have websites because they know they have to. So, they hire a professional web designer to have their website built. But they do it without thinking through the purpose of their website. The best websites are masters at getting attention …
How to Design a Website that Drives More Business Read More »
When your website is masterfully designed, you are taking an important step toward business success. When your website is flawed, it can be disastrous. What are the flaws that drive users away from your website? It is usually not just one small mistake. It is mostly a combination of mistakes. Many of them can be …
Headlines are the most important part of your website. What makes your readers tick? Why do they choose to read one article over another? Luck? Whimsy? If you think it’s your brilliant analysis, or perhaps the updated web design, think again. Your readers want to read your article because of your website headline. Look at …
6 Smart Strategies to a Showstopping Website Headline Read More »
