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business tips

4 Accounting Tips for the Gig Economy

According to the Office for National statistics, the number of people classed as self-employed in the UK stood at around 4.6 million in 2015. Many of those people are working in the so-called gig economy. There are various drivers behind this trend, including lack of long-term job security in traditional employment and ways modern communications …

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influencer marketing

Why Your Small B2B Business Should be Using Influencers

Influencer marketing is a practice that is exploding in size and scope, but little has been said about its use in the business-to-business marketing sphere. While traditional social media influencers review products and create content capable of converting interest into sales overnight, things aren’t so simple in B2B marketing. Traditional methods require a great deal of …

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