Defining your target audience is crucial when selling a product or service. It allows you to refine your marketing strategy and minimize the chances of a failed marketing campaign. After all, an unidentified target audience makes it complicated to know who to market your offerings. In this guide, you’ll learn what a target audience is …
How to Identify Your Small Business’s Target Audiences Read More »
A bigger percentage of small business owners do not have a separate phone number for their businesses. They use their personal phone numbers when running their business operations. Some limitations with this might include receiving texts from strangers, late-night calls, and not being able to differentiate personal calls from business ones, among others. Fortunately, business …
5 Reasons Why Having a Separate Work Phone Number is Important Read More »
If your company is going through an audit or will go through an audit soon, you might be asking “What would happen if a company failed audit?” A company audit doesn’t necessarily result in a “pass” or “fail.” At the end of an audit, both auditor and company want to issue an opinion. You would …
What’s the difference between a CPA and a Tax attorney? Even though both CPAs (Certified Public Accountants) and tax attorneys are tax experts, their expertise is different. For example, while a tax attorney deals with the legal implications of tax matters, a CPA can help you with the financial implications of your taxes. CPA vs. …
What’s Better CPA Or TAX ATTORNEY – Hire One or Both Read More »
As the world increasingly has access to the internet at its fingertips, it’s no surprise that eight out of ten consumers now research a business online before making a transaction. It all starts with a look at a company’s website. If that alone can’t provide the information consumers are looking for, more often than not, …
4 Essential Elements Of A Great HVAC Business Website Read More »
Your fleet’s safety depends on drivers working with their vehicles properly. This means regularly checking vehicles to keep them in good condition. However, you also need to make sure you are giving your drivers enough power to improve the safety and their vehicle. Tools like software and telematics can help you empower your company drivers. …
Running a small business can be difficult. It’s hard to keep up with everything from ordering inventory, staying on top of the latest trends, and tracking resources. However, there are ways you can digitally transform your small business to keep pace with the ever-changing landscape of retailing. What is digital transformation for small businesses? In …
