Is your website marketing working for you?

Marketing your website does not have to be hard. Although there are many options to consider, each has its own benefit. Having a diverse website marketing approach will help you reach as many customers as possible.

Here are 10 easy ways you can market your website.

1.      Be present on social media

Social media gives you access to billions of potential users. Best of all, these people are engaged and want to share with their friends. You can leverage these networks to connect your fans and followers to your website. It’s important to be true to your brand and be authentic on social media. Write content that people will want to share and be responsive. Don’t actively sell to customers on social media. This turns users away. Create content that is engaging and authentic. The selling should occur on your website. Allows present a path to purchase, but don’t actively sell to your audience through this channel.

Improve your website marketing through social media:

  • Plan the content that you will promote through social media. Are you targeting Pinterest users? Make sure your image is high quality and the correct size. Are you targeting LinkedIn users? Tailor your message accordingly.
  • Create great content. Website marketing through social media requires people sharing your content. They will only share if your content is great.
  • Maintain a consistent brand image throughout your social media accounts.
  • Connect your blog to all of your social media accounts. Share everything.
  • Encourage people to share your posts. Spell it out for them. “Please share this”. It is important to have a strong call to action.
  • See what your competitors are doing. You can learn a lot about your competition by following them. Find out how they interact with their customers.

2.      Start an email marketing campaign

You might think of messages spamming an inbox, but emails are still an effective way to gain traffic and interest.

The return on investment (ROI) is still one of the highest on email marketing.

To avoid annoying people and creating negative experience, have customers agree to receive your messages. Create an incentive to join. This can include special reports, books, discounts, drawings or other special offers. Once you have email addresses, create follow-up messages that invite readers to visit your website and make purchases. If a customer feels they are receiving exclusive information, they will feel special. Because you are emailing people who opted-in you can expect a high level of interaction.

3.      Optimize your content for search engines

Search engine optimization (SEO) helps users find you through web searches. This process involves researching keywords to find what customers are searching for. Incorporating these keywords in your website content, including your images and pictures. You also need to link to other relevant websites to show up higher on search rankings.

SEO is a process. As long as you know the basics and measure your progress you can improve. Test what keywords bring in traffic. Research your consumers and new target audiences to determine how they search.

4.      Leverage Pay Per Click (PPC) Advertising

If you want to skip the effort involved in SEO, PPC will save you time. However, unlike, SEO, PPC involves a paid service. You can pay Google AdWords to place your content at the top of search results for certain keywords. Costs for placement is dependent upon the popularity of a keyword.

Since your site appears at the top of the search results, PPC will certainly drive traffic. There are also caps available if you have a limited budget. These caps stop the ads once a goal is met.

PPC is an expensive but fast way to market your website.

5.      Write great website content

Website marketing is impossible without great content. Most websites have poorly written content. Actually, most websites have almost no content other than the bare minimum.

The previous steps involve attracting visitors. Great website content will entice users to take an action. Whether that is making a purchase or supporting your business, great copy helps you engage customers. Review your website with a new customer in mind. What content or features would be appealing to someone who could make a purchase? Now that you have their attention, sell them on your business.

6.      Focus on Public Relations

Public relations (PR) is about increasing awareness. Press releases are a function of (PR). Press releases help promote your business to the news media and bloggers. You can work with an agency or news outlet on your press releases. These services come with a price tag. Free alternatives include posting this information on your own networks or websites. Word about these updates can spread as they are shared with your audience.

7.      Encourage referrals

Positive recommendations go a long way. Leverage great experiences you have created with your customers. Encourage them to share with their friends and reward them. Address any negative reactions quickly to minimize damage. Keep an eye on review sites, social media and forums to understand how your customers perceive you.

8.      Create a video marketing campaign

Adding a video to YouTube places your content in front of billions. Video is an engaging medium. This type of content helps build a strong connection with your customers. Even the smallest of budgets can afford resources to shoot a video. Think of what you want to say with your brand. Then figure out what messages you can share with a video.

9.      Paid advertising

In addition to creating a business page on social networks, you can also pay for advertising. If you want to target specific groups, social media channels have options for you. Make use of the vast amount of user data available on a place like Facebook. Here you can find very specific customers. A probability of a sale increases the closer you get to a specific interest.

You can also purchase sidebar ads on other websites through remarketing. If a customer visits your site, you can place a cookie in their browser. Then, other sites will use this data and your products will pop up as the surf the web. This has a high ROI because you already know what a customer is looking for. The constant reminders encourage them to make a purchase.

10.  Traditional marketing

Don’t forget the basics. Although the internet has great tools, traditional options build a great foundation. This includes signage, business cards, coasters, flyers, etc. Make sure your digital and your traditional materials work together. For example, if you have a business card, make sure it encourages customers to follow you on Facebook as well. People still enjoy physical items, but you can still encourage them to check out what you have to offer online.

After reading this list, I am sure you have a least a few ideas on how to promote your website. The important part is to find options that work with your business. Once you have an understanding of your customers, deliver engage with them in one of these channels.

The following two tabs change content below.
George Meszaros is the editor and co-founder of Success Harbor where entrepreneurs learn about building successful companies. Success Harbor is dedicated to document the entrepreneurial journey through interviews, original research, and unique content. George Meszaros is also co-founder of Webene, a web design and digital marketing agency.