A call to action is one of the most powerful website marketing tool yet it is often overlooked. Every website or marketing communication should have a call to action (CTA). You know what you want people to do when they come to your website or read your brochure. The challenge is to get them to...
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You want your business differentiated, right? We all want to be different than the rest. We want our business to be better than the competition. Does your business have "it"? Does it have the thing that sets it apart? If not, can you create it? Your differentiators set you apart from your competitors....
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Most websites fail to use the right SEO tactics. Search engine optimization (SEO) tactics are very important to your business. Bringing customers into your website through organic searches is cheaper than pay-per-click or other types of advertising. Understanding SEO also saves you time. Traditional advertising and cold calling are less effective. With search engines, you...
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You want the best possible sales strategy for your business, right? Sales and marketing success is never an accident. Get your sales and marketing team together to create a better strategy. This guide will show you how to dissect your past, create a vision for the future and write a bulletproof plan to...
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Do you want to increase organic traffic to your website? In case you're scratching your head over your website search ranking results, there's a good chance that you have asked yourself the following question: "Why isn't my website ranking higher?" As a website marketing professional, I hear this question quite often. This question is fair...
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Without a niche, your business will fail. OK, your business might not fail without a niche. But. At the very least, your business will be light years from its true potential. Doesn't that make you said? It makes me very sad. What is a niche? For a web designer and niche might be designing websites...
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You want a website that beats your competition, right? Most websites are poor performers. Businesses have websites because they know they have to. So, they hire a professional web designer to have their website built. But they do it without thinking through the purpose of their website. The best websites are masters at getting...
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When your website is masterfully designed, you are taking an important step toward business success. When your website is flawed, it can be disastrous. What are the flaws that drive users away from your website? It is usually not just one small mistake. It is mostly a combination of mistakes. Many of them...
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Headlines are the most important part of your website. What makes your readers tick? Why do they choose to read one article over another? Luck? Whimsy? If you think it’s your brilliant analysis, or perhaps the updated web design, think again. Your readers want to read your article because of your website headline....
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Many entrepreneurs are obsessed with website traffic, statistics, and analytics. Smart entrepreneurs want to be in the know because they realize you can only improve something that you understand. To get there they track their stats and other online activities. There are many tools that help you stay on top of all this....
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Have you tried searching for your own services or products on Google? Didn’t come up on the first page? Don’t worry; these 10 SEO fixes are super quick and easy. 10 Super Simple SEO Fixes to Rank on Google 1) Are you using alt text for your images? This is so easy to...
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I know you want your website to be at the top of the search engines. SEO is important to all of us. There are complicated algorithms that govern which sites make it to the top and which sites fall towards the bottom of the first, second, or worse the third or fourth page! The art...
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