Marketing & Sales

How to Become a Sales Superstar

You want to become a sales superstar, right? To make a sale in business, you need to have a strategy, consistency, and the ability to relate to people well. Some businesses avoid active selling, choosing instead to wait until a customer wanders their way, prepared to make a purchase. These companies don’t tend to stick …

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build business brand

The 5 Main Benefits of Building a Successful Brand for Your Business

What is a brand? Brand vs. Business Your business or company is the physical/virtual entity that sells your products or services to your customer or clients. On the other hand, your brand is how both your current and potential customers or clients perceive your business. Your brand includes your company’s name, logo, motto, mission statement, …

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