Are you looking for the best way to market corporate events? Creativity is one of the most important parts of promoting your corporate event. Fresh ideas can do more for event promotion than doubling your event marketing budget. Whether you’re planning a business conference, a cultural event, or a rock concert, if you want the event to sell out, preparation is pivotal.
The best strategies for marketing corporate events include utilizing management software, planning your strategies for promotion, coming up with amazing content, and creating the right pricing strategy.
And as long as you put in an incredible event that everyone enjoys, it will be much easier to build your reputation and sell out the event that comes after. Planning and publicizing corporate events effectively and engaging people’s interests right from the start is critical to their success. You don’t have to spend a fortune on a hot air balloon and a marching band to promote your next corporate event with the right marketing strategy.
How to promote corporate events with software?
You can more effectively promote corporate events with software. The easier you make it for people to register for events and purchase tickets, the more people you’ll get signing up.
You can use event marketing software to help you plan, promote and manage a corporate event. Event marketing software boosts your company’s brand by designing brand-consistent event pages. An event management software can also simplify the process of posting event marketing announcements on social media and creating customizable event registration and invitation emails.
Companies use event marketing software to streamline company events, promotional conferences, and trade shows. For example, you can integrate event marketing software with sales engagement software and CRM software to streamline the marketing and ticket sales process.
Businesses can also use social media marketing solutions to post recap photos and promote the corporate event even after it’s finished.
What to look for in event management software?
By using an online event registration platform that includes online event registration tools, ticketing and checking-in can be streamlined and you can boost sign-ups for your next event.
And when you incorporate management software into your event preparation, you ensure that all team members can instantly access information and all payments are secure, in addition to making sure the event runs smoothly and efficiently.
Event marketing software should include the following features:
- Enable the creation of a branded, event-specific registration portal or web page
- Provide an attendee satisfaction survey to measure attendee satisfaction and engagement
- Have event attendee list management functionality with attendee check-in management
- Provide a secure payment processing portal for the event
- Design custom branded event pages and event email marketing
How do you create a marketing plan for an event?
In order to get people to register for your event, you need to promote the heck out of it. Spend time planning your marketing strategies so you can find the most effective promotion routes.
It’s important that your website uses the best SEO methods to rank highly on search engines. It’s also vital you utilize social media to the fullest.
Leverage social networks that your target audience uses, share updates with your followers, actively seek out new followers, post interesting content like blogs and videos, and use other social media marketing tactics to reach more people.
You can also get in touch with people who have attended your previous events and sponsors too. Both can help to promote your event if you offer the right incentives. And if your event involves speakers and panelists, get them involved with social media promotion.
While a social media explosion is needed to make your event a successful sell-out, don’t overlook offline marketing. Put up posters, hand out leaflets, and get on local radio shows in the area where your event will be held.
What should be included in an event marketing timeline?
Marketing for a corporate event is similar to marketing for a new service or product launch. Because events are time-critical, timelines for event marketing are even more critical.
Event marketing demands a timeline to help you plan out your marketing activities to the day. Without a marketing timeline, your corporate event will fail to achieve the goals you set.
The urgency of each activity grows as you move forward with the marketing timeline. The closer you are to the event date, the fewer mistakes you can afford if you organize a successful event.
Your event marketing timeline should include the following:
- Pre-event planning
- Develop corporate partnerships
- Event launch
- Day to day promotion
- Final promotion
Market your event with a straightforward event description
One thing that event planners often overlook is just how important an event description is.
To promote your event, whether it be a lecture or a pop concert, you need to inform people about what the event includes and make the event sound interesting and fun.
You definitely need to use attractive visuals to get your message across, but the event description is just as crucial.
Look at how other similar events word their descriptions and know which information to prioritize.
Make sure the wording is suitable for your target audience, too. If your event is for seniors, you’ll want to avoid millennial slang.
You also need to make it sharp and concise. No one wants to read masses of information.
Consider hiring a professional copywriter or content writer to help you nail the event description.
Come Up with the Right Pricing Strategy
Setting the price of the event can make or break whether it sells out.
You need to cover your costs and make a profit, but you also need to entice people with attractive prices.
The best way of creating the price for the event is to look at your competitors and research what people are willing to pay for the services you are providing.
Once you have done that, come up with at least two different types of pricing to entice people in early. For instance, have a less-expensive early-bird price and a regular price. By doing so, you create a sense of urgency that will encourage people to purchase tickets sooner.
How to measure event marketing success?
Once your corporate event is finished, it’s time to measure the results of your marketing efforts. Once you tally up the results, you’ll see if you successfully reached your event marketing goals.
If you’ve used event management software or a ticketing system, this should be a simple task. An event management software can provide you with data to evaluate the success of your event marketing goals.
Measuring event marketing success is particularly important if you’re planning on running multiple events in the future. You can use the insights you’ve gained from analyzing the data to run an even more successful event marketing campaign next time.