Select your domain name.
When you start a blog you are also building a brand. You can’t separate your brand from your domain name. Registering the “right” domain name is key. Researching, selecting, and registering your domain name will have a long-term impact on your blogging career.
Before we go any further, there are myths about domains you should stop believing:
- All of the good domain names have been registered. This is simply not true. There are still many great domain names. If you are willing to put some thought into it, you can have a great domain name for your blog.
- Many people think that the domain name doesn’t matter. Even if you have great content a great domain name will help you build a brand.
- Your domain name doesn’t have to include your target keyword. If it does, it’s OK, but it is not required. So, don’t register a domain like onekeyword-otherkeyword.com just to have your target keyword in it. In the old days of the internet, including your keywords would give you an advantage, but it is no longer true.
- Once you register a .com domain you should also register every possible other extension like .net, .org, .biz, .cc, .co, and the list goes on and on. Today there are hundreds of different domain extensions. Resist the temptation of wanting to own all of them. It could get really expensive fast.
- Once you register the domain you own it forever. You only own the domain as long as you have it registered. If you forget to renew your domain name, you can lose it and you might never get it back. I recommend registering your domain for 5-years instead of the usual one year period.
- You don’t have to spend a fortune to buy a domain name on a secondary market. You might want a domain name the someone has already registered. There are marketplaces where you can buy great domain names at reasonable costs.
- When you register a domain name you still have to have website and hosting. Your domain name registration doesn’t include your website or your website hosting.
The best domain names are memorable. Before you decide on a domain name, make sure it is easy to remember. Just because a domain name can be over 60 characters long it doesn’t mean that you should have one. I prefer domain names that are less than 12 characters long. Now, this is not a hard rule. It is more of a guide. You could find a domain name that is 20 characters long and it is a super memorable name.
Keep It Simple
The best domain names are free of complications.
Here is what you need to do simplify your domain name:
- Avoid hyphens.
- Don’t use numbers. But if you do, register the domain name with the number and spelled out. For example, if you register 1webdesigner.com also register onewebdesigner.com.
- Avoid commonly mistyped or misspelled words.
- Check to make sure the domain name you want to register is not a registered trademark. You don’t want legal complications down the road.
I have a detailed article on How to Get a Domain Name That Will Help You Succeed, check it out.