How to get new prospects and customers fast?

Do you get a lot of foot traffic into your stores and place of business? If not, there are some things that you can do to get the word out about your business and broadcast it to the world. The first thing that we will have to start with is your location. Ideally, you want to start your business in a good location that already has a lot of traffic daily.

Openings like this may cost more than secluded areas of the city, but your business should still be able to prosper and thrive. Once you’ve got the location down packed, it’s time to implement strategies that will also help get you more traffic to your store.

Now obviously, you will get a lot of new business automatically due to your location alone, but if you want to turn this traffic into a snowball of new customers, you have to get unconventional in your marketing approach. What do I mean by “unconventional”? Well, don’t worry – it’s nothing anything illegal. It’s just a way of doing business by thinking outside of the box to get more customers.

For example: Right now, you’re probably running ads that resemble “big company” advertising. You focus on getting your brand known in the marketplace and expect people to flock to your business based on your business name alone. This is ineffective and is something that I don’t advise you to do.

The bottom line is that large companies have millions and millions of dollars to invest in advertising. Even if you had 5 million dollars to advertise and market your business, I’m pretty sure that you wouldn’t spend 5 million dollars to promote a business. You would probably just live off the 5 million dollars (if I’m wrong, please correct me lol…).

Instead of doing brand advertising, focus on something called direct response marketing. With direct response, you know right away whether or not your ad is a success. People will call, visit your website, reach out on social media, send information to your email address, etc. The best thing about direct response is that you invest very little money to see whether or not your ad is a hit.

I advise you to stick with direct response marketing and leave brand advertising alone. The fact of the matter is that you don’t have a huge budget to play around with, so you have to make your efforts count and count right away.

Using direct response, you can get a flood of new potential customers to your place of business virtually overnight. I’ve seen it happen before, and I know that you can also benefit from direct response. Leave the “name marketing” technique alone, and hold your advertising accountable. This is the best way to run your business.

Also, I advise you to start using the internet to get more new leads and prospects for your business. For example, implement a low-budget pay-per-click advertising campaign that will lead visitors to your website and, ultimately, your business. Using the internet is a very lucrative source that I think you should be implementing today.

How to get customers fast with a joint venture?

A joint venture or a business-to-business partnership can do a lot for your company. Even if you don’t think there’s someone out there that you can link up with and join an alliance with, more than likely, you’re probably not looking hard enough. There are tons of businesses in your area, and I’m willing to bet that you can connect with one of these people to help increase each other’s
sales and profits.

To find a potential partner to do a joint venture with, you will want to do your homework. First, think of what your business does and how it can help someone to improve their lives. The people you are pinpointing should be people in a different niche market – in a market where another type of business owner exists. So if you’re a chiropractor, you can target prospects who are part of a health club and offer services to them to avoid injury.

It’s best if you proceed with an open letter to the businesses in your area. Tell them how you think it would be a great match if you and the other business owner teamed up to acquire new customers. If your proposition seems authentic and legit, more than likely, the business will say yes to you.

One thing that you don’t want to do is send out mailings to every business owner in your city. This is a waste of money, and you will barely get your message heard due to the cost and the fact that you didn’t target a group of business owners specifically. So be smart about who you’re sending your letters out to. For the wrong business owner, they may perceive that you’re involved in deceptive practices, which you don’t want to be known for around the city.

So I mentioned before that you should focus on and research the best possible business owners in your niche because these are the group of people who will more than likely join you in a partnership. There are two ways to go about doing this:

1) Cold call (I don’t recommend this type of prospecting.)
2) Direct mail

Both of these options are viable marketing strategies, but the most effective out of the two is direct mail. With cold calling, you have to get past the gatekeeper, and you only have so many hours in a day to get your message across. Instead, use direct mail to contact multiple business owners at once. This is way better than cold calling, and there isn’t a time constraint.

Be patient when waiting on a reply from the business owner that you’re targeting. They are busy like you are too, so just hold on and let the letters sink into their mind. If you follow the tips that I’ve given you, you can secure a deal in less than a week. It won’t take them long to respond, so just sit back and let the letters work their magic. Once the business owners contact you, follow up with them with more information about the possible partnership.

Joint ventures are a great way to promote your products and services, and it just takes a little creativity to get the ball moving with it. So keep marketing, and don’t give up, and you will see more phone calls for joint venture opportunities.

Could your business use a constant stream of new customers? I’m sure that it can, and if you’re looking for ways to make your offline business more profitable, you’ve come to the right place! You will learn little-known tips and techniques to help market your business in the right direction.

Some business owners are failing in their business strictly due to a lack of knowledge on their behalf. You see, more business owners are good at what they do, but they are terrible at marketing their products and services. With that being said, I think it’s safe to say that whatever business you “think” you’re in… you’re really in the MARKETING business. (Catch my drift?)

Yes, you see, it doesn’t matter how good your product or service is. If you don’t know how to attract people to your business, then (excuse my French) … your products are as good as squat. If this is tough to swallow, I know how you feel. But it’s a realization that has taken me way too long to understand. And hopefully, it’s something that you can understand today.

I want to share some of my favorite forms of marketing that I think you can benefit from. Here’s the first tip:

Joint Venture Marketing

Joint venture marketing is a wonderful way to promote yourself and your business for free. What you want to do is seek out businesses in your area that are similar to what you are selling (but is in a non-competitive niche) and strike up a proposition regarding acquiring new customers.

You don’t want to ask a rival competitor if they would like to partner up. Lol… surprisingly, some business owners make this mistake.

I know of some people whose entire business is built around joint venture marketing. This is all that they do to promote their business. While their marketing campaign may soon squander some time in the future due to market saturation, they profited heavily based on the joint venture technique.

Joint Venture Marketing Ideas

Do you know about the multiple ways to start implementing the “joint venture” marketing technique in your business? You see, setting up a joint venture on the internet is incredibly easy. In addition, with today’s advent of affiliate programs, almost anyone can get started online, promoting a wide variety of different products. But how does this work offline in the real world?

Well, it isn’t as complicated as you would think. All you have to do is find a similar local business in your area (who isn’t a rival competitor) and ask them if they would like to start a partnership with you. Of course, some of them will say yes, and some will say no. But you should be focusing on the yeses instead of the noes. Once you’ve contacted this business owner, explain to them what it is that you’re offering and if they would like to be a part of it.

Now I don’t recommend going door-to-door or cold calling to get your message heard. Instead, I suggest using direct mail letters to get the job done for you. With a direct mail letter, you can come across as someone who is competent, organized… and just being someone who sounds like you know what you’re talking about. Sometimes cold calling can distort your voice, and it might give the wrong first impression of you. So stick with direct mail until it’s time to schedule appointments and be serious.

I feel that you should never use cold calling. There are so many other better ways to get customers to come to you. However, if you feel that the cost of doing direct mail outweighs your sales and profits, then stick with doing postcard marketing. Postcards are cheap, and it’s easy to design one geared towards offering something for free or calling for more information.

But back to the discussion of joint ventures. When contacting potential partners, you must know a bit about your potential partner so that they can view you in a favorable light. So to get them to like you, ask them out for lunch. Send them a letter about how you can help them to make more money in their business and that you want them to join you for lunch. Offer to pay for lunch and then pitch your JV opportunity with them.

These are busy people, so it’s best to state the biggest benefit of them doing business with you. If you don’t want to ask them out for lunch, offer to send your entire proposition to them. Hopefully, they will gladly accept the mailing piece from you, and you two can work on starting a lucrative venture.

If your potential partner has a website, see if you can sign up for their email newsletter to get an idea of who they are and their type of personality. If they’re energetic, you can capitalize on this by writing an exciting JV letter. On the other hand, if they’re a quiet, serious, monotone person… then stick with a straightforward letter.

Be sure to take your time when doing joint ventures. You don’t want to rush or bully anyone into doing business with you. Instead, learn as much as you can about joint ventures and how they can make a difference in your business.

Here’s another technique that you should consider:

Newsletter Marketing

You can start a paper and ink newsletter that you send to your customers every month. Stick to giving your customers solid information (not a sales pitch) that they will deem relevant and informative. Then, include inside of your newsletter a run-down on some of the products or services that you think they will be interested in.

So if you own a bakery business, you can start a newsletter structured around baking tips that the average person probably doesn’t know about. Your customers will be thankful for the tips and will more than likely visit your bakery shop more often than they usually do.

One trick to making this technique work is to include a coupon inside of your newsletter. Then, tell your customers that they can redeem this coupon at your bakery to get a gift also. It doesn’t matter what business you’re in… you can use newsletters to your advantage.

Be sure to take these tips and use them to your advantage in your marketing campaigns.

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George Meszaros is the editor and co-founder of Success Harbor where entrepreneurs learn about building successful companies. Success Harbor is dedicated to document the entrepreneurial journey through interviews, original research, and unique content. George Meszaros is also co-founder of Webene, a web design and digital marketing agency.