#80 – Fill in the “From Name”
It is is a great way to build trust.
#81 – Use a pre-header
Using a pre-header is a great way to offer a preview.
#82 – Make your email scannable
A scannable email is easy to read. A scannable email will help the subscriber read the entire email. Use bullet points, whitespace, paragraphs, bold text, and different font sizes.
#83 – Include links in the body
You might reference related content with a link in the body of your email. You might also include a call to action such as download a piece of content. Links increase the chance of interactivity.
#84 – Spell it out
Do you want people to watch a video? Tell them to click here to watch the video. Whatever you want people to do, you have to tell them.
#85 – Allow for plenty of whitespace
Whitespace is necessary to make your email easier to read. Images and buttons stand out more when surrounded by whitespace.
#86 – Benefits not features
Within your email copy focus on benefits instead of features. Features are about you and benefits are about the customer.
#87 – Fulfill your promise
If you promised to send a PDF file start your email out with a link to the PDF.
#88 – Use relevant images
Avoid stock photos as much as you can. People can tell a stock photo from a mile.
#89 – Utilize the ALT tag
Because most email clients block images by default, they might only display the alt tag. Therefore it is important to have a descriptive alt tag.
#90 – Use a loud call to action
A call to action must stand out. Use a button. Make it big.
#91 – Strategically place the call to action
The reader should see the call to action button without scrolling.
#92 – Use the right colors
Test several colors for the call to action button.
#93 – Make the call to action button large
Don’t be shy about the call to action button.
#94 – Use action words
Action words are excellent to get a person’s attention. Some of the most popular action words are: Act now, Discover, Save, Instant, How to and Introducing.
#95 – Test, Test and Test
No matter what anyone tells you about email marketing you still have to test. I might tell you that your CTA button should be orange. Orange might work for Amazon, but there is no guarantee that it will work for you. The only way to get the best email marketing results is through testing.
#96 – Add social buttons
Drive your email subscribers to your social media accounts. Include social media buttons in each email.
#97 – Include share link or button
The easier you make sharing your email the more it will be shared.
#98 – Use the correct layout
Include your logo in the top of your email. Start with the most important message. Some people only read the first few lines of emails. Place the most relevant information in the first paragraph.
#99 – Optimize for mobile
50 percent of your subscribers might be reading your emails using a mobile device. Make sure that you optimize each email.
#100 – Don’t hide the unsubscribe link
Peoples’ interests change. If someone wants out let them go. Don’t hide the opt-out link.