What does it take to raise $10 million and get 100,000 users?

After starting multiple businesses with little success, Lucas Carlson started AppFog in 2010.

Lucas raised almost $10 million dollars in venture capital, and was acquired in 2013 after signing up over 100,000 developers.

Lucas is also an author. He wrote Ruby Cookbook which was published by O’Reilly in 2006 and has sold over 20,000 copies.

20,000 copies for a programming book is a big number.

Lucas is also a keynote speaker. He spoke at nearly 30-conferences around the world.

And last but not least he is an open source programmer who’s code has been used by over half a million people.

Listen to the following interview to find out how Lucas went from multiple failed attempts to success with AppFog.


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Say hi to Lucas at craftsmanfounder.com.