So, you’ve decided to start a fashion blog. Maybe you’re doing it as a way to earn some extra money, maybe it’s a creative outlet, or perhaps you’re doing it for promotional purposes; whatever the reason you need to know where to begin.

Writing great blog posts can differentiate your fashion blog from the thousands of others online. If you love passion, it won’t be hard to write great content for your fashion blog.

Do you want to start making money as a fashion blogger? Click here for my step-by-step guide on how to start a fashion blog.

How do you turn all these ideas in your head into something legible and intelligible; something that people want to read? Well, the most simple answer is to write what you are passionate about. These are some simple tips that may help get your ideas flowing on how to start a fashion blog.

A great fashion blog reads like talking to a friend

I remember being in English class and thinking, when am I ever going to use this? Well guess what I write for a living now, I use it every day! So, if you reach really far back in the corners of your mind you might remember when you learned what the purpose of writing is. People generally write with the purpose of having their writing be read. This is absolutely true if you are starting to fashion blog. So what attracts readers? Generally, blogs that answer these questions are articles people will read: does it solve a problem, is it entertaining, is it informative, or does it encourage someone to reach their objectives? If your blogging subject answers any of these questions then proceed on.

Why are you blogging about fashion?

What drew you to answer one of these questions? What is it about the subject matter that makes you want to tell the world about it. This is called a niche. At this point, there are so many blogs on the internet. People can find answers to just about all life’s questions on someone’s blog. What information do you have, that you can present in a unique way, that others don’t or can’t? Find that thing that drives you to write, find your niche! When you start blogging focus on your niche within the topic but don’t overly narrow it. You need to leave room to expand on your subject matter. So, for example, if you love fashion, you could write a thousand blog posts about fashion. But your fashion blog should be about a niche within the fashion industry, to help you stand out.

Fashion bloggers put their personalities into their fashion blogs

If you are a passionate writer, you have a better chance of success. If you are relaying information that sounds like it belongs in an instruction manual, you are unlikely to gain followership. You know how people always say to cook with love because you can taste it in the food? Writing is the same way, put some love into it. I recommend throwing in your own colloquialisms. Use your personality in your writing, because it’s unique to you. As cliche as it sounds, there’s just one you, and that means there’s only one way that you would tell the story. Love what you’re blogging. If you don’t love it, don’t post it. Write it in a way that you do love it, and that you’re excited to have people read it.

Work on your blog and become a fashion authority

When you start a fashion blog you kinda have to prove yourself. Write what you know. Establishing a readership takes time. If you’re blogging about a subject you know and love, you will be more successful at blogging. The more you write and prove yourself as knowledgeable, the more authority you will develop with your followership. Eventually, they will turn to your blog when they need advice, information, or guidance on your blog topic.

While blogging may be a competitive thing to do, it’s also a fun and engaging thing to do. Be excited to share your perspective with the world. Pick an engaging niche within the fashion industry that you can speak to in a unique way, go forth and start your fashion blog.