Of all the ways to connect with your customers in this modern virtual world, instant messaging or mobile texting is one of the most economical and effective form of marketing communication. In a Digital Channel Survey by Gartner in 2016, it was revealed that SMS is the most adopted mobile marketing tactic. Wonder why?

A Case for SMS Marketing

On average, SMS marketing campaigns have a 98% Open Rate while the Average Response Time to SMSs is 90 seconds only. With the general inclination of consumers towards personalized communication from businesses, B2B SMS marketing has grown a whopping 197% during 2015 -2017 and 92% in the case of B2C marketing. The scenario is conducive for text message marketing owing to the proliferation of Mobile Phone users globally – 5.22 billion people use mobile phones. In a 2019 survey in Australia, it was found that 89.9% of the population use mobile phones.

The Growth of SMS Marketing

The reach of SMS Marketing is mind-blowing. The reason is pretty simple, mobile phone users do not need to own a smartphone, access the internet, or download an app, to receive or read an SMS. Moreover, SMSs doesn’t come at an additional cost to mobile phone services. To top it, mere 160 characters of an SMS is simple to read and comprehend, easier to personalize and is the most instantaneous mode of digital communication.

So what do you communicate to your customer through SMS and how?

Personalized greetings to service reminders, booking confirmations to special product updates, an invitation to surveys and polls…your choices are endless as are the tricks to engage your customers. Let’s take them one at a time.

Stay on top of the mind: Your communication should be frequent and interesting enough to be not considered spam while ensuring top-of-the-mind brand recall at the same time.

Be empathetic: Your communication should touch a chord. For example, your offer for free delivery of essential services during the pandemic to ease inconvenience in public life will be much appreciated.

Strong call-to-action: SMS Marketing with its key feature of ‘Right Message at the right time’ warrants your message to be crisp while invoking a strong need in your audience to be met in real-time. Make a compelling offer with a CTA that can’t be ignored.

Create a poll: Surveying your customers could gain valuable insights into their preferences. Invite them to join a survey or a poll via a link in the text message and gather resources for your next marketing campaign.

Make your messaging resonate with your customers: Identify their core values and choices, adopt a cause and promote it through your SMS campaign. This way your customers view you as their own and a likeliness is created.

Create value-additions: Present your text messages such that your customers look forward to receiving them. Include small value adds like coupons, offer to pick up free samples, complementary services to loyal customers to help create a Wow factor. Employ it effectively.

Do all these and more with GuniSMS to engage with your customers. Start your hassle-free automated SMS Marketing Campaign right from your web browser, today, with us.

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George Meszaros is the editor and co-founder of Success Harbor where entrepreneurs learn about building successful companies. Success Harbor is dedicated to document the entrepreneurial journey through interviews, original research, and unique content. George Meszaros is also co-founder of Webene, a web design and digital marketing agency.