Website mistakes result in loss of leads, prospects, and sales.
Your website is the most important part of your online marketing. The more website mistakes you make the worse results you get.
To a large degree, websites are about first impressions. Your website is usually the first time someone notices your brand. It is important to make a good impression.
Ask yourself questions like:
- Is it professional?
- Does it work with mobile-devices?
- When was the last time you added new content?
- Easy to navigate?
- Will the customer find what they need?
- How can I help my customers?
You want your website to be inviting to a potential customer. Is your website making them want to find out more about your offers? Relate to your visitor and understand what they want. A well-developed website will gain you credibility. Keep everything professional. Make it educating to your visitors so it encourages them to learn more.
Website mistakes can cost you sales. You do not want a homepage that is mainly about you.
A visitor needs to know what your business is and what it can do for them.
You want a headline that will encourage them to stay on your page. Remember that they view your business differently than you. Write your content objectively. This is so your potential customer is not reading about why you think you are the best option.
Your website content should be about the problems you solve and how you help people.
It is important for your website’s content to be organized. This takes some work when you have a lot of content. You want it to be easy to understand and presented well. Make sure your content is educational and concise. They do not know as much as you do. Decide what is important for them to know immediately. Make this the main body of your website. Other information can be used as blog posts on your website. Keep the information on your main pages to the point. Avoid fluff. Do not use jargon.
Do not make navigation too complicated. Use clear text-based links on your website. Also, do not have more than two levels. Many visitors are mobile users and need it to be simple. Your navigation should go well with your website structure.
Several website mistakes involve your content. You do not want your content to be hard to read.
Do not add too much text that reads like a book.
Your content should be easy to scan over to find keywords and phrases. Do not use tiny fonts or have little white space. This will make your text crowded. Write in shorter paragraphs and use legible fonts. Also, use headings and bullets for information to stand out.
Avoid using low-quality images or images that are not needed. They can be distracting to your visitor and make you seem unprofessional. Images should aid you in getting your message to your audience. Take time to search for relevant images that are good quality.
Another thing you do not want is an unclear call-to-action (CTA). A CTA is needed to guide a visitor to do something. Do not leave them confused with what you want them to do. They will find another website. You must decide what the main goal for every web page is. Understand how your customers will buy from you.
Give users the appropriate CTA at the right times.
You do not want your visitors to have to search for your contact information. Make your phone number clickable for mobile users. Make it easy to call you. Make sure the contact forms are titled clearly and easy to fill out. Don’t make your contact forms longer than they need to be. If you only need an email address, phone number, and name to start interacting with a prospect, don’t ask for more information. The more information you ask the lower your form conversion rate will be.
One of the biggest website mistakes is not being mobile friendly. No one wants to have to zoom in on the screen to find things. This makes your website frustrating to potential customers. Do not lose a sale because you are only accessible on a desktop.