website content marketing

Here is the deal: The best way to differentiate your website is through high quality website content.

Even before there was such a term “content marketing” savvy marketers understood the importance of great website content.

Website content is important for several reasons:

  • Content gets people to your site.
  • If you have great content it keeps people on your site.
  • If you continue to create new content people will be coming back to your site for more.

That’s not all…

It is important that the content is engaging and does not turn them away. You want them to keep coming back.

People have plenty of options to find information on the internet. It is best for a visitor to be able to find what they are looking for immediately. If they do not find it right away they will click onto another website.

To have high quality website content you must be able to engage your readers. Do this with useful information that they need.

Your job is to base your content around the reader’s needs and wants.

What does high quality website content look like?

First of all, it has great SEO. No one likes when keywords are awkwardly placed in a sentence or used too frequently. For best results you need to be careful with keywords. Readers will be turned off by forced SEO. It is possible to find a working balance between Google’s algorithm and your audience.

Another important factor for high quality website content is that it is concise. Readers want the information they came for right away and do not want to read through a long post. The less time is takes for you to give the reader the information they want the better. You will have a satisfied reader and they will come back to your site again. It is all about valuable content.

Note: Concise content doesn’t mean that you should have short blog posts. What it means is that your content is free of fluff. Stick to the point.

It is important to get your point across quickly. You do not want chunky content that will drive the reader away. Remember that there are other websites that they can go to. Be the website that gets the point across in just a few sentences. Using the least amount of words is helpful to you.

You have 5 seconds or less to gain your reader’s interest. They only want the information they came to your website to get. Do not put useless information at the top of your page. The reader will not be happy and click away from your site. They need the information right away and it is your job to grab their attention and give it to them.

It is also a good idea that your content is relatable to the reader. You want the reader to be able to relate to the content in a way that makes them feel somewhat comfortable. You are the one selling something and you do not want to come off as arrogant to the reader.

Help them see the value in what you are offering to them.

The internet is always changing and improving.

Your website content must improve to stay relevant.

Especially since Google does regular algorithm updates. This means that better quality content will result in higher search rankings. There is a ton of bad content on the internet. Be sure to create great content that respects your readers wishes.

The following two tabs change content below.
George Meszaros is the editor and co-founder of Success Harbor where entrepreneurs learn about building successful companies. Success Harbor is dedicated to document the entrepreneurial journey through interviews, original research, and unique content. George Meszaros is also co-founder of Webene, a web design and digital marketing agency.