Making sure your landing page is well designed is one of the easiest ways to increase ROI and performance. An effective landing page is one of the most important aspects of online marketing. It does not matter how good your product or offer is if your landing page is not persuasive. If you plan on outsourcing your landing page creation, there are lots of great companies to choose from, and we really like xsocialmedia. If you plan on creating your own landing pages, we have created a list of tips and tricks for you, and these should help ensure your landing page performs as well as possible.
Keep your Design Organized
The most important tip we can give you is to keep your landing page well designed and organized. The feel and structure of your page design will have a substantial impact on how effectively your page will convert. The main goal of a landing page should be to make it very simple for your visitors to get what they want.
You should use smart color choices and well thought out images, and then your CTA should be clearly visible and user-friendly. Studies have shown that specific button colors like red and green are more effective at increasing conversion rates, so make sure you really think out your color schemes.
Minimalism is King
Making sure that your page has a self-explanatory navigation with nothing to distract the user (like pop-ups) is critical when it comes to conversion. You want the page to include all of the information that they need and nothing else. If you include too much information, visitors can be overwhelmed, and this can lose you a conversion.
This critical information needs to be displayed above the fold. You can add more details further down but keep your key points and information within the user’s initial eyesight above the fold.
A great way to increase landing page conversion rates is to use lots of trust signals. When a visitor sees clear and immediate trust signals like reviews and like counters, they feel more secure. Other high trust signals can include trust badges. Trust badges can consist of logos of any well-known brands that you have worked with, as well as accreditations or certifications.
Over 25% of all web activity comes from mobile users. This means it is more crucial than ever to ensure that your landing pages all work and look great on mobile devices. Make sure they load quickly, are easy to navigate, and encourage a high click rate.
Test your pages!
Our final tip is to test your pages often thoroughly. Making sure you track your conversion rates, bounce rates, and page speed will ensure that you know what is working and what isn’t.
There we have it, and hopefully, by following some of the tips on this list, you will be able to create some incredible landing pages. Landing pages are crucial for any online business; make sure you do not lose customers through poor optimization and slow loading speeds!