It’s no secret that insurance providers build their brands by banking on their long history and tradition as a company. In part, this is because many of their clients view their years of service as a testament to their stability and consistency. However, in the digital age, it takes more than just a solid reputation and celebrated legacy to ensure the continued success of an insurance company in the next few decades. To survive and keep up with both the changing times and the regulatory bodies that oversee their operations, insurance companies must also invest in acquiring innovations and seeing how cutting-edge technology can help them deliver the quality of service their clients demand.

Implementing modernization programs, such as upgrading the company’s insurance management system and fully embracing digitalization, is a resource-intensive initiative. However, fast-tracking the modernization process will significantly reduce the service gap between insurance providers and their tech-savvy clients. So how can modernization aid your company in attracting new clients and retaining the business of the people who have entrusted your company with their insurance? Here’s how it’s done:

Reduce Claims Processing Time

One of the pain points of providing insurance services in modern times is meeting the expectations of generations of users who have grown up as digital natives or immigrants. Unlike older generations who are used to doing things manually and waiting for a while to get a response from their insurance providers, Millennials, Zoomers, and even tech-savvy Boomers, are aware of the speed and convenience brought about by transacting online. As a result, they expect to submit their claims and receive a response from their insurance providers as soon as possible.

Unfortunately, many insurance companies are not prepared to deliver the level of service that their current customers demand. Many companies are still reliant on legacy systems, some parts of which may still depend entirely on paper-based transactions and physical documents. While this document management system may have been adequate in the past, it won’t allow the insurance provider to compete with the lightning-fast claims processing times delivered by more modern insurance companies.

Modern companies that rely on cloud computing and advanced data management systems can process claims as they come in, steering clear batch processing. They are also capable of scaling up their services as needed, especially during times of calamity. As a result, they do not experience significant lags when many clients have been affected by a disaster. This, in turn, helps them build a fast, reliable, and consistent image for their existing customers.

Reach a Wider Audience Online

Another advantage of modernization is having easy access to various apps, websites, and platforms that specialize in matching clients with personal and commercial insurance providers. Being a part of a digital insurance market is impossible for traditional companies that mainly rely on pen and paper or decades-old legacy systems. They cannot keep up with the demands and quality of service offered by their more modern competitors.

How do tech-savvy insurance companies reach a wider audience online? They use modular insurance packages to provide their clients with the means to group insurance products, riders, and other insurance components that suit their specific needs. By selling modular packages, insurance companies make it easy for their individual clients to choose the products they want to buy without further muddling the computation process once the claims start coming in. Instead, the insurance company can put a price on each module. Then, the client can build the exact package they want using bits and pieces of insurance policies. Finally, the system will take care of pricing the premium and calculating payouts. This expedient setup is beneficial not only to insurance companies but also to their clients, who may be looking for more personalized policies.

Provide Services Even in a Calamity

Last but not least, adopting cloud computing solutions is a great way to ensure that the insurance provider can resume their services and process claims even if a calamity hits their headquarters and devastates their equipment and premises-based data bank. The insurance company can rely on the data stored at an off-site data center if they fall victim to the same catastrophes that they insure against. In a time of need, a modern insurance company can prove its worth to its clients and customers by showing up and starting claims processing, even if the company itself has also been faced with difficult or dangerous circumstances.

Taking steps to modernize your insurance company today—and catching the attention of your clients—can spell the difference between the survival and continued relevance of the business in the next decade. So what does your modernization plan look like today, and how are you using technology to make sure that you’re able to earn your customers’ loyalty and continued patronage?

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George Meszaros is the editor and co-founder of Success Harbor where entrepreneurs learn about building successful companies. Success Harbor is dedicated to document the entrepreneurial journey through interviews, original research, and unique content. George Meszaros is also co-founder of Webene, a web design and digital marketing agency.

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