Did you realize that nearly 11 million small businesses in the United States are owned by women? If you have owned a business for a few years and feel like your growth is stagnant, it is time to do something about it.

Diagnosing the reason for stalled sales or non-existent sales leads can be difficult. One of the first things you should consider when trying to diagnose growth issues is the condition of your existing business technology.

Some entrepreneurs fail to realize just how important the right technology is to their success in their chosen industry. If you are looking for ways to digitize your business, consider the helpful suggestions below.

Using an Online Fax Service is a Wise Move

Finding ways to trim the fat off of your business is imperative if you want to stimulate growth. Sending and receiving faxes is something most business owners do daily. If you are still relying on a traditional fax machine to send this information, now is the time to consider a tech upgrade. Using an online fax service like eFax can help you save money.

By using an online faxing option, you can avoid the expense and aggravation that comes with owning a traditional fax machine. With eFax, you can take advantage of features like their mobile fax app, toll-free numbers, and local fax numbers. With a modern online fax solution, sending and receiving important information will be easy and inexpensive.

Cloud-Based Computing is Essential

In the age of quarantine, many businesses are allowing employees to work from home. Providing this work-from-home option will be difficult if you don’t have a cloud-based file-sharing system and network in place. Using in-house servers to power your network is not only an outdated approach, but it can also be very costly. If you want to offer your team more flexibility, then a cloud computing solution is the right fit.

Before choosing a cloud provider, you need to assess how secure their network is. Many cloud server providers have state-of-the-art cyber-security measures. Paying a bit more for a secure cloud network will be worth it considering the disasters it can help you prevent in the future.

Online Marketing Research Tools are a Good Investment

Informing the general public about what your business does and how it can benefit them is crucial when trying to achieve your sales goals. Some entrepreneurs make the mistake of trying to develop, implement, and monitor the marketing campaigns they are engaged in manually. Not only does this require a lot of work, but it is also very ineffective.

This is why investing in marketing analytic software is a must. By collecting data from the people who visit your website, you can get an idea of where they are coming from and how often they make a purchase. Seeing where your website traffic is coming from can help you optimize your marketing campaigns for maximum impact. Many SEO analytic programs feature things like keyword research tools and heatmaps.

Learning how to use these tools will take some time. Consulting with a marketing professional can help you figure out how to use the data collected by your new software program to build your customer base.

Let the Digitizing Begin!

With the right tools, you can make your small business more efficient and profitable. Working with IT professionals is a great way to avoid mistakes when it comes to choosing and implementing new technology.

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George Meszaros is the editor and co-founder of Success Harbor where entrepreneurs learn about building successful companies. Success Harbor is dedicated to document the entrepreneurial journey through interviews, original research, and unique content. George Meszaros is also co-founder of Webene, a web design and digital marketing agency.

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