What does it take have a successful online marketing strategy on a budget?

Online marketing strategies shouldn’t have to be expensive to be effective. Don’t spend your precious dollars on a marketing campaign that doesn’t give you results. Learn how to create and implement a budget online marketing strategy for just a few dollars a day. 

Use retargeting ($0.70 per day).

Retargeting is a Javascript-based software that lets you follow your audience’s web activity using cookies. Once people browse your site, your advertisement will continue to appear on other websites that they visit. This works very well if you generate a lot of web traffic. You can also choose to either bid on a per-click basis or by cost per impressions. Use Google’s 15 image sizes to get started on designing your ads. After creating your ads, follow these steps to add the retargeting tag to your website. You’ll soon be ready to launch your own retargeting campaign. 

Advertise with Bing ($1.30 per day).

Online advertising on Bing is about 33.5% cheaper per click than Google Adwords. If you bid wisely, you should be able to get at least one click per day. Some people may overlook Bing Advertising as a legitimate option. But it’s nothing to scoff at when you are working on a budget online marketing strategy.

Working within a budget can help you be cost-efficient. You will pay close attention to click-through rate, bounce rate, and average time on site, which will ensure that each click brings in high-quality traffic.

Custom landing pages designed around keywords also help increase conversions. Even if you are not a developer, platforms such as Unbounce can help you create attractive landing pages.

Advertise with Facebook ($1 per day).

Facebook is using a very complex algorithm to control who sees what content on its News Feed. It encourages businesses to advertise to receive exposure. Facebook Advertising should be a part of your budget online marketing strategy. An attractive ad with interesting content and photos will go a long way to spreading the word about your brand.

Reach out to bloggers (free).

Industry-specific blogs, forums and influencer websites can be a great way to promote your company’s online presence. By contributing articles about your company, these independent writers help to generate referral traffic and local backlinks. This also benefits the bloggers because it provides them valuable content for their sites.

Reach out to bloggers with high-quality pitches, and you will be rewarded with positive, long-term relationships. Your company will benefit from blog coverage, and the bloggers will have a steady stream of inspiration for their articles. The best part about this is that it’s completely free. This is a great price for a budget online marketing strategy!

Always spend wisely.

This may seem like a no-brainer. But it’s an important rule to stand by for companies of any size. As you experience positive results from your online marketing strategy, you will gain more knowledge about what works best for you. You will also have more money to invest. This will lead to smarter investments in high-performing digital outlets. Whether working on a $3 or $3 million budget, smart spending will guarantee continued success.

photo credit: Worried Kei

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George Meszaros is the editor and co-founder of Success Harbor where entrepreneurs learn about building successful companies. Success Harbor is dedicated to document the entrepreneurial journey through interviews, original research, and unique content. George Meszaros is also co-founder of Webene, a web design and digital marketing agency.

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