Every business owner aims to grow their small business one way or the other. This can be achieved through marketing, and under this, one primary medium that gets the job done is leveraging video content.

Studies have shown that 85% of marketers say that video is an effective way to get attention online. And as Seth Godin put it, “marketing is no longer about the stuff you that you make, but about the stories, you tell.”

No matter what type of video you choose, it’s a great way to improve your business’s reputation. Let’s see how video can grow your business and reputation.

Informational Videos Builds Trust

Everybody likes getting new information and positioning their business as an outlet for adequate information through demos, webinars and explainer videos is a huge step towards building trust. 52% of marketers even say that video helps them build trust with potential customers.

When you can give your customers valuable information, you automatically make them trust your brand, which will make it easier for them to tell their friends about you, and of course, increasing your reputation in the long run. Plus, because the average consumer spends time watching videos, creating such content is an excellent way to improve your brand image.

For example, you noticed a problem, you can decide to set up a webinar and invite experts on the field to teach. This will make these audience trust you and want to do business with you in the future. According to a study, 89% of the hosts agreed on the webinar as their best platform to showcase and grow their business.

There are also situations where a customer might not be sure about buying from you. It will even worsen when they look around the internet and can’t find any valuable information about you. But when you have left footprints all over the internet with your video content, they’ll be more confident to do business with you. Research has shown that 57% of consumers say that videos gave them more confidence to purchase online. So, video content goes a long way towards influencing buying decisions.

Improves Your Search Ranking

One important thing to note is that Google loves videos. A study from Forrester Research revealed that video is 50 times more likely to achieve organic page ranks in Google than plain text results.

Because of Google’s nature to give their customers what they want, they’re more likely to rank video content over text because internet users prefer it. And you know that if your video ranks high on Google’s SERP, your website clicks will increase, and of course, will increase your reputation.

The demand for video has significantly increased in the past years. Even Hubspot says, 54% of consumers want to see more video content from a brand or business they support.

Videos Increase Your Social Shares

How often do you get informational content or memes from your friend on Twitter, Facebook or WhatsApp? Quite often, right? Do you know that social video generates 1,200% more shares than text and images combined? It’s normal for a friend to see content on the internet that may be helpful to you and send it to someone who might need it. Call it whatever you want, but it’s how we are.

You can leverage this by including video marketing in your content creation strategy. For example, if you noticed that many customers reach out to you concerning unclear details about your product; you can create an explainer video addressing these problems.

Take Google Calendar’s explainer video from 2014 as an example. It’s simple and shows users how it looks and how they can use the product. For these kinds of videos, customers are more likely to share them with their friends who find it challenging to navigate through their product.

It Gets People Talking

Imagine the attention you’ll create for your brand if a video content you put out goes viral. This will bring serious attention to your brand. And being the reason for a trend is always a good thing for your reputation.

Getting people talking because of your video content is a great way to entirely improve your brand awareness and reputation. And when you can achieve this, you automatically increase your website traffic because everyone will want to know more about your brand, which is very likely to bring in more sales for you. And as Animoto found out, 85% of marketers say that video is an effective way to get attention online.

You can achieve this by hiring the services of influencers who would push your video content to their audience and try to get them talking.

It’s What People Want

Do you know that 78% of people report watching videos online each week, with 55% of those watching daily? Video content is the more preferred option by today’s audience because of its easy consumption.

Our attention span has reduced drastically, and reading texts have become way harder than watching videos for many. So, video usage has increased. Limelight, in a research, showed that online video consumption is rising across all age groups, with the largest increases seen in people over 46 years old.

Employing video in your marketing strategy will get you to a broader range of audience, which will likely get you more business. And because not many brands have fully embraced video marketing, you have a competitive advantage.

Influences Buying Decisions and Increases Sales

This is the most obvious point on the list because every marketing strategy aims to increase sales, and video marketing doesn’t come short of this. According to Forbes, 90% of customers say that product video helps them make buying decisions.

Even when you’re trying to get your product to the eyes of investors or decision-makers in a business, it is crucial to use videos, as it helps to get your point out faster. And as Robert Weiss put it, “Business decision-makers love online video because it gives them the most amount of information in the shortest amount of time.”


Video marketing is a must-have for every business’s marketing strategy. Because they go a long way in helping their reputation and customer base increase. The earlier you start leveraging video as a form of marketing and sales, the better for your business.

Expert Contributor Bio

Noah Vertefeuille is the mastermind behind the operations here at Outside the Box Design. His passion for innovation, creativity, and business stemmed from a young age. These interests continued to develop as he grew older and eventually led to him becoming one of the first graduates within the University of Connecticut’s Digital Media and Design program.

Working years in the industry, he has acquired the experience and personal resources needed to provide an array of businesses with professional, expertly developed marketing services. Today, he leads the team here at Outside the Box Design to effectively transform the opportunities offered to companies of all sizes.

If you’d like to personally speak with Noah, please feel free to reach out to him at [email protected].