If you know a thing or two about search engine optimization (SEO), then you probably know something about backlinks. If you are completely green in the world of digital marketing and online business, you shouldn’t worry either. By simple definition, backlinks are URL links that direct visitors on another website to your website.

Also known as inbound links, they are often used in blog posts or web content, but they can also come from social channels and directories. On the other hand, outbound links are links pointing to another website from your site. These are usually used to provide the reader with more resources, and this helps build trust with search engines.

A quality backlink is a link from a site with high domain authority, one that is well-reputed and trusted by search engines. Usually, such a site is also trusted by web users. In this piece, we will explore three reasons why web marketers should implement the use of quality backlinks.

1. They Help Google Find New Pages

When internet users are conducting searches online, search engine crawlers start scanning and indexing billions of sites to generate the most relevant results. These digital spiders normally use backlinks to discover new pages, and if you have a few backlinks out there, there’s a high chance that your site will be in one of the results generated. You can look at them as some kind of map that helps Google spiders find their way to the most relevant content based on the searched keywords.

When you have a lot of quality backlinks, your site can be found quickly. Faster indexing benefits your SEO and you can achieve higher rankings on Google within a shorter time. They are used by Google as a navigation tool and can speed up your site’s performance on the search engine result pages.

2. Your Site Reputation Needs Them

Google uses a complex set of algorithms to rank sites. One of the factors considered when ranking sites is how much value the site offers to internet users. When you have a lot of quality backlinks, it appears in the eyes of search engines that your site is resourceful. In other words, you can see them as Google’s reputation management tool. A site with a bunch of quality backlinks is more likely to appear on the search results than a site with just a few links.

3. They Are Traffic Drivers

When starting a blog or website, you want it to receive the maximum number of readers or visitors. All this depends on its visibility on the search engines or how fast it can be found. In our earlier section on what backlinks are, we pointed out that these links are clickable and can help grow your traffic. Juicy backlinks help you get traffic referrals from other sites. The best thing about it is that the more your traffic increases, the more Google trusts your site.

As you can see, backlinks are important, especially when gotten from trusted high domain authority sites. They help you to get the most out of your SEO efforts, provide you with an established audience, increase your online visibility, and skyrocket your site’s traffic. Online entrepreneurs who understand the importance of link building profit the most from the digital space.

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George Meszaros is the editor and co-founder of Success Harbor where entrepreneurs learn about building successful companies. Success Harbor is dedicated to document the entrepreneurial journey through interviews, original research, and unique content. George Meszaros is also co-founder of Webene, a web design and digital marketing agency.