As an entrepreneur, you always want to create a profitable enterprise. You have ideas for products and services that you want to sell to your audience, but how can you guarantee that you will make money?

Creating an online store will allow you to save money on renting a space, and convenience is at the forefront of consumer’s buying habits. So why not learn how to drive traffic to your online store, and increase people’s interest in your brand? Here are some tips that will help you achieve this.

Have a website where you drive traffic

It’s important that you create a website that is user-friendly and high quality, to pique people’s interest in your products.

Most of your marketing efforts should lead people back to your URL, where they can purchase your goods. One example of this includes email-marketing efforts that link to your web store.

A website will also allow your company to start a blog, where you can post relevant content that will establish you as an industry expert. Quality online content will always improve your company’s exposure!

Don’t underestimate just how much work and promotion will go into building your brand. If you aren’t noticing any traffic or sales, then it’s time for you to rethink your strategy, as opposed to continuing with the same one, hoping to garner different results.

Use social media to further market yourself

So much of the general public relies on social media on an everyday basis. As a business, you need to take advantage of this and curate an online presence that will resonate with your audience.

Statistics have shown that YouTube for business(es) will allow you to dramatically increase your exposure in the market. It is the most popular video platform that has 1.9 billion users around the world. Why not invest some of your company’s marketing money into posting videos about your products? This can also improve people’s understanding of how your products or services work.

Other social media platforms that you should use include:

  • Instagram
  • Facebook
  • Twitter
  • Pinterest
  • LinkedIn

Run promotions

Running promotions for your online products can help drum up interest over a short period of time. Whether you offer discounts or run contests on social media, these endeavors will increase your website traffic.

When you are curating your monthly content calendars, consider including at least one promotion every single month, especially when you are still building up your followers base.

Join relevant industry communities

Social media also gives you an opportunity to join online communities that operate in your market place. Why not join some of these as a networking opportunity and to spread the word about your products?

Creating your online presence is only the first step in promoting your business products. When you finally have everything up and running, you will need to invest in marketing efforts that will drive traffic to your site. If you don’t do this, how will people know to buy your products or use your services in the first place?

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George Meszaros

George Meszaros is the editor and co-founder of Success Harbor where entrepreneurs learn about building successful companies. Success Harbor is dedicated to document the entrepreneurial journey through interviews, original research, and unique content. George Meszaros is also co-founder of Webene, a web design and digital marketing agency.