It’s finally time for that massive undertaking – redesigning the company website. Being in charge of a task of this size brings with it a lot of power. The determining factor of whether that power helps you or hurts you is your Website Purpose. What is your website going to achieve? What are your...
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You want to make your website content more relevant, right? Relevant content is what sets your website apart from your competition. One of the best ways to remain relevant in your industry is to write awesome website content or hire a website content writer. The bottom line is that content is what sets your website apart. Writing...
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These days a business is almost not a business without a website. Your website is the first place anyone will look for information about your company. Designing a website has never been easier. You can pay a website designer or use a webpage builder with a pre-designed template. No matter which method you use...
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Today’s consumer hears messages from every angle. The average person wakes up and checks their phone, where they may receive several messages from various retailers. They get in their car and listen to ads on the way to work, see billboards as they drive past and get inundated with sales reps calling. If your website...
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Do you want to generate more leads and sales? Optimize your website. Slow websites costs you money. A slow website turns prospects into frustrated visitors who will end up buying from your competition. This is why optimizing your website is necessary. THE GROUNDWORK: THINGS TO KNOW BEFORE OPTIMIZING YOUR WEBSITE Here are some basics you...
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Here is the deal: The best way to differentiate your website is through high quality website content. Even before there was such a term "content marketing" savvy marketers understood the importance of great website content. Website content is important for several reasons: Content gets people to your site. If you have great content it...
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Website mistakes result in loss of leads, prospects, and sales. Your website is the most important part of your online marketing. The more website mistakes you make the worse results you get. To a large degree, websites are about first impressions. Your website is usually the first time someone notices your brand. It is important to...
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