Deciding to launch a startup is an incredibly exciting period of life, filled with big dreams, and adrenaline that can fuel you working 12-hour-plus days for weeks at a time. However, take a look at the numbers, and you’ll see that only a small proportion of businesses last for five years, and many fold after...
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Do you ever think about what it would take to beat your competition? When you start a business you want to win. You know that your competition wants you beat. In 1995 it was enough to have a website. In 2005 it was enough to have a well-optimized website with your keywords in the right...
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If you are a company offering professional services, you may find yourself struggling to differentiate your business from others offering similar services. How do you make yourself stand out in the field? How do you land those ideal clients? The key is to focus on elements called differentiators. Differentiators Make the Difference Differentiators...
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Do you like getting paid? There is no reason to start a business unless you plan on getting paid. Whether you're just doing a few gigs a month or working full-time as a busy copywriter, you must add up the hours you've worked and send your clients their bill. To do that involves creating an...
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Has the business grown in the past year? If so, it may be time for a tech upgrade or two. Knowing when the right time is to buy new equipment isn’t an easy decision. Business owners want to spend as little as possible but also keep up with changing technology. The decision may lie in...
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A variety of factors contribute to a storefront losing traffic. Perhaps competition opened around the corner. Maybe the location is no longer desirable. The economy, change of seasons or other big events impact how many consumers shop in a given month. Even though business owners can’t control outside factors, taking proactive steps to bring traffic...
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Do you ever wonder how some businesses get so much traffic while most get almost none? It is really no accident or magic. The funny thing is that it's not even complicated. I am shocked how many people ask about SEO. I own a web design and marketing company where people call, email, or ask...
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What's the fastest way to grow your business? There are 28 million small businesses in the US. The sad reality is that most of them fail within the first few years of operation. The small percentage that survives stay small forever. A select few manage to grow into huge businesses. But why them and...
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When you first start out as an entrepreneur one of the first things you learn is that you need to keep track of your accounts. Until you know better you might find yourself building simple spreadsheet documents. Eventually, you realize that it is way too much work that way. You really need a...
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Transplanting your workforce from one office to another is a process riddled with potential problems and pain points, yet it can still be completely seamless so long as you plan properly. To that end, here are a few tips and talking points to make your own office relocation less of a chore this year. Calculate...
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Owning a home is a big responsibility. However, maintaining it properly while improving features inside and out is a fantastic way to increase its value. As NerdWallet reports, nearly two-thirds, or 65 percent, of homeowners in the U.S. believe the value of their homes will continue to rise over the next decade. While that's generally...
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Expenses pile up. You pay them, and they pile up again. More pile up before you've even had the chance to pay the first. As your business grows, this reality hits you harder and harder. Of course, this is merely a consequence of your success. You have too much work, and so you hire more...
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