These days, creating a website is easier than ever. With sites like WordPress and Wix, you can create a great-looking site in mere minutes. You don’t need any knowledge of web development or design. This is the best way to launch a blog or personal project.

However, when it comes to starting a website for your business, you need something a little more involved. You need to do research to ensure you’re making the right choices for your business. Otherwise, you may end up losing potential clients.

This still does not mean you need to hire a contractor to do all the work for you. You just need to take heed of the following.

Hosting is key

Web hosting is one of those things that many beginners choose not to think about. It seems overly complicated. Why not just go with the highest-ranking site on Google? Do you really need anything more than an empty “space” to host your site.

The truth is that web hosting is make or break for your business website. The wrong hosting can lead to major issues, such as downtime at the worst possible moment. The last thing you want is for your website to stop working when it is finally gaining traction.

Find the best web hosting services for a small business and choose from among them. Whichever service you choose needs to accommodate as much traffic as you can realistically hope for. Don’t overthink it, but it’s worth more effort than simply picking the first service you find.

SEO has changed

Search engine optimization (SEO) has come a long way since it was all about keywords. When search engines were first created, they found websites in a particular, very archaic way.

Many so-called experts still use the technique of stuffing keywords into places they never should be stuffed. However, this is no longer helpful. Google can find websites without being told over and over again what the website is about. On the contrary, its current algorithm sees past clumsy methods and takes readability into account as well.

More than keywords, Google takes backlinks into account in order to verify a website’s authority rating.

Include a blog

You may not think your website needs a blog. Maybe you don’t think you have anything original to say. However, a blog can bring a range of new customers in. When they search for information on the web, they may find your blog, bringing them to your product. For this reason, your blog needs to be quite niche. You don’t need or want to be attracting people who are not going to be interested in your product.

A blog has another function as well. It shows any visitors that you are not just a company selling a product or providing a service, but that you are also experts in the field. Quality content with useful information will build the trust of potential customers. Someone who is comparing your product with that of a similar company will more likely choose you if you’ve proven that you know and care about what you’re doing.

A business website needs more research and hard work behind it than a personal website. But that doesn’t mean you need to be an expert web developer. Use the above tips and make sure you are best set to create the perfect website for your small business.

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George Meszaros is the editor and co-founder of Success Harbor where entrepreneurs learn about building successful companies. Success Harbor is dedicated to document the entrepreneurial journey through interviews, original research, and unique content. George Meszaros is also co-founder of Webene, a web design and digital marketing agency.