How to start a business as a lean entrepreneur?

In the following interview, Brant Cooper, New York Times bestselling author of The Lean Entrepreneur, shares his wisdom about Lean. Lean is about eliminating waste in the production and delivery of a known value to a known customer.

Brant Cooper helps organizations big and small innovate. He is the co-author of the New York Times Bestseller, The Lean Entrepreneur and is a sought after speaker, advisor and mentor.

He has over 16 years experience helping companies bring innovative products to market. His startup career includes Tumbleweed, Timestamp, WildPackets, inCode, and many others. He has experienced IPO, acquisition, rapid growth, and crushing failure.

Listen to the following interview to learn what it takes to build a truly Lean business:


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