What would happen if you had a black and white website?

It would not be pretty. Unless…but, more on that later. Colors are about much more than beauty. The key here isn’t color, but the right color.

The best websites use the right colors the right way, every time.

For example, if you are selling jelly beans you don’t want a gray website.

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The right color helps your website market your brand more efficiently, tell your story better and sell more.   You should remember that website colors create the first form of communication between your website and your visitors. This means that you should make sure that your target audience find your website to be pleasant and visually appealing. The first ten seconds that a visitor spends on your site are very critical. This is the time when a user decides whether to start and continue browsing or exit from your site. During this time, the color range and the organization is what you can use to capture a visitor’s attention.

 

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Selecting colors

While selecting colors in designing your website, there are several issues you should have in mind:

  • Consider the type of product or service you offer. Pick colors that fit with your style and define the style that you want to convey to your customers.
  • Define your audience or group of customers. Colors change dramatically depending on the type of audience you have. For example, blue is the most popular color for bother men and women. Green, red and black are also popular colors for men and women. Purple is a very popular color for women. The most unpopular for men is brown and it is orange for women.

What does your website color mean?

Warm and cool colors are associated with a positive psychological feeling which in turn enhances positive experience of customers.

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Warm Color Schemes in Web Design

Warm colors are those that have a stimulating effect on the client. These colors express dynamism, action, warmth and create a feeling of extroversion and happiness. If used excessively they are likely to represent aggression and competitiveness. These colors have been used to catch the attention of the visitors and direct them to a specific point.

You can use these colors in areas that you need to focus the client’s attention. The warmest colors include but not limited to: brown, yellow, orange, green, and red. Embrace the use of warm color schemes in their sites to capture the attention of the target audience.

Cool Color Schemes used in Web Design

Cool colors are the ones that express passivity, detachment, serenity and quietness. If you use these colors accurately and correctly they can act as tools of prudence. Cool website colors found in this category can deliver great positive impacts and enlarge your web spaces. Due to their serene effects they can be used to prolong the stay of a client on a site. It is advisable to consolidate cool colors with warm colors to come up with a balance between serenity and vitality.

Colors that are categorized as cool include violet tones, green tones and blue as well as a variety of other tertiary colors.

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Note: A tertiary color is made by mixing either one color with another color, or two secondary colors. Here are some example, tertiary colors: red-orange (mixed red and orange), yellow-green (mixed yellow and green), blue-violet (mixed blue and violet).

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Neutral Color Schemes

Nonpartisan or neutral colors are mostly black, white and gray. These website colors are used to depict peacefulness, elegance, modernity and seriousness. If they are not consolidated with another type of color they tend to bore the clients or make the website look boring. For you to show a sense of harmony and elegance you can combine a white color with any one or more of the warm colors.

Color mixing

Using different shades of colors frequently confuses users and decentralizes the users’s attention. This prevents the user from concentrating on a specific point. This leads to users experiencing disorderliness and ambiguity.

Overly colored sites have less time length of visit. Users of your site would not like your website if it harms their eyesight.

In order to effectively use proper colors you need to understand the meaning and significance of each color. You must be able to interact and instigate users’ positive feelings and emotions. This in turn will work towards reaching your user’s subconscious mind and create a positive impact.

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George Meszaros is the editor and co-founder of Success Harbor where entrepreneurs learn about building successful companies. Success Harbor is dedicated to document the entrepreneurial journey through interviews, original research, and unique content. George Meszaros is also co-founder of Webene, a web design and digital marketing agency.