You want an effective website marketing strategy, right?
No business can succeed without an effective marketing strategy.
The content on your website can go further than you think. With smart website marketing, you can extend your website to new audiences. Often this involves sharing your content through different channels. Other times you need to repurpose your ideas in different mediums.
Here are four mediums to consider to market your website content:
Chances are a good chunk of your audience uses one of the big six social media channels. Understanding each network will extend the life and reach of your content.
Facebook – With over a billion and a half active monthly users, Facebook’s reach is huge. This is one space you can’t ignore, regardless of your company.
Facebook makes it easy to create a business account. Creating an account to run ads is very simple. Through the ads you have access to Facebook’s wide network of data about its users. If you are looking for a specific audience, you can type exactly who you are looking for. Facebook will target your ad based on your specifications.
Even without ads, Facebook can extend the life of your content. You can share content from your website’s blogs or other updates to your Facebook page.
Twitter – Twitter has roughly 300 million active monthly users. Review your website for “shareable” content. Give a blog post new life by sharing it again through daily tweets. Make a regular schedule to share updates on Twitter that link back to your page.
LinkedIn – LinkedIn’s user base has around 400 million users. However, they don’t use the site as often as Facebook or Twitter. Leverage LinkedIn’s professional nature to share content about your company. Use this site as a way to attract new applicants and business associates. Similar to Facebook, LinkedIn also has a news feature. Share similar content on Facebook and LinkedIn to save time.
Google+ – Every Gmail user automatically receives a Google+ account. That equates to more than 1 billion people. Google+ is optimized to leverage the Google search engine. The number of active users is questionable. Regardless of the actual number of users, Google+ gives you a huge reach. However, you can still leverage the channel by creating automatic posts from other channels.
Instagram – If you have pictures on your site, Instagram can be a huge asset. This site’s content is strictly images. Share updates on your websites with images and then post them to Instagram. Create common hashtags and campaigns to extend their reach.
Pinterest – Pinterest is another channel where your images will shine. You can publish similar content that appears on your Instagram. However, make note of any tips, advice = or “How-To” content you can share.
Keep in mind that it is important to share your website content multiple times. It’s not enough to tweet about new blog post once or to share it on Facebook once. Your website content must be shared multiple times on multiple platforms.
Think beyond written content. Video is an engaging medium that captures the attention of any audience. Through video you are able to quickly build emotional connections with your audience.
YouTube – More than a billion people access YouTube each month. The site’s reach is so massive, many people go straight to YouTube when looking for a popular video. It is among the first places someone will look for video content.
Screen cast – You don’t even need to know how to operate a camera to create videos. With Screencast you can capture images on your computer and add voiceovers to crate engaging content.
Vimeo – YouTube is the most popular video site, but there are other options to choose from. Vimeo is typically preferred by video professionals. Researching different video channels can extend your reach.
For the camera shy that don’t mind the sound of their voice. Audio has similar advantages to video, but less production and resources.
Podcasts – There are a variety of approaches you could take. You can develop new talk shows, read existing content or publish Q&A’s. The key is frequent content and user interaction. Make your listeners feel special by answering their questions. iTunes provides a lot of support to podcasters to highlight new or upcoming channels.
Interviews – You can interview experts in your field, professionals, experts, authors, team members. The list goes on-and-on. Interviews offer a convenient way to create and promote audio content.
You may have heard that some people are visual learners. Instead of learning by reading or instruction, these individuals engage with images. With that in mind, here are two options for engaging visual learners.
SlideShare – This service is owned by LinkedIn and allows users to upload Presentations, PDFs, Keynotes and other documents. This idea started out as a business to business channel. It has now grown to be a source of entertainment as well. If you have entertaining slides or visuals, add them to SlideShare.
Infographic – Infographics present a lot of information in one easily-accessible visual. Because of their simplicity, people love sharing these images. Nobody wants to read a wall of text.
Now that you know about some different channels, how do you view your content? You should have some ideas on how to dust off some old articles or updates. Give your website new life with these marketing tips.
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