What does it take to create hype to build your business?
Susan Baroncini-Moe is a Guinness World Records® record holder for the world’s longest uninterrupted live webcast. (Find out how long is the world’s longest webcast from the interview.)
Susan is an author, entrepreneur and business consultant. She is the founder and CEO of Business in Blue Jeans®, a business and marketing consulting firm based in Indianapolis, Indiana.
She has worked with clients on four continents.
Say hi to Susan at businessinbluejeans.com.
Read Raw Transcript Now:
Success Harbor: Hi everyone. This is George Meszaros with Success Harbor and I have Susan Baroncini-Moe with me. Susan is the author of the book “Business and Blue Jeans.” She holds the Guinness World Record’s title for the world’s longest uninterrupted live webcast. In case you were wondering, the webcast was 36 hours and 23 seconds long. Susan has started successful businesses in both the for-profit and non-profit sectors and I’m sure I left some things out but welcome Susan.
Susan Baroncini-Moe: Thank you.
Success Harbor: Thank you for being here. Tell me you know first how did you come up with the idea to start or actually to try for the longest uninterrupted podcast?
Susan Baroncini-Moe: [LAUGHS] Well I, I was turning 40 and I wanted to do something kind of momentous for that. I tend to do big things on monumental birthdays so I thought that was something I’d want to do and when I was thinking about what the big thing should be, I really thought I wanted to do something that wasn’t just important to me but would also be important for my business and would help a lot of people so basically what I ended up doing was finding a record I could do and then realizing I, even though I probably, as you can probably tell, I could talk for 36 hours if I wanted to, I really didn’t have to so what we did is we turned it into this big business and marketing extravaganza with best-selling authors and celebrities and we made it a really big fun event that people could really learn from.
Success Harbor: Okay and how long did it take for you to plan that and did people think it was a crazy idea or people thought, “Yeah this sounds like fun. I want to be a part of it.”
Susan Baroncini-Moe: Well you know, it’s funny, I decided kind of quickly that I was going to do it and so I planned and executed the event in spite of 55 days and we had you know, 33 speakers and you know a bunch of sponsors who made the event possible. We had to coordinate [INAUDIBLE] because it was a webcast but the Guinness rules require that you have your record-breaking attempt in a public place where people can come and witness it so trying to negotiate that was a challenge and then of course we had to have witnesses and all kinds of things so it was a really big project but when I put my mind to something I do it. Now, in terms of whether people thought it was crazy or not. Yeah, I didn’t tell a lot of people about it early on and I talk about this in my book Business in Blue Jeans mainly because I knew a lot of the normal people in my life would think it was nuts. I told my husband and my husband is a recording artist from Uruguay and has had platinum albums and the first Platinum albums in his country actually so I knew he wouldn’t think I was crazy because he’s done pretty big things in his life too and he didn’t. He was really supportive. But the rest of people in my life who aren’t entrepreneurs or who don’t have the crazy gene that we want to go out and do big things, they definitely would not have really understood it. So I kind of kept it quiet but when I reached out to sponsors and participants that I wanted to invite, everybody was very receptive and excited and everybody wanted to participate and they just thought it was the coolest idea they’d ever heard.
Success Harbor: So when you say it had to be in a public place but the challenge with that is not many public places are open 36 hours.
Susan Baroncini-Moe: Yeah.
Success Harbor: So was it like a hospital?
Susan Baroncini-Moe: No, no, no
Success Harbor: Or emergency room or a hotel lobby? What was the location?
Susan Baroncini-Moe: Yeah so that’s a really good point because you know there were a lot of logistical challenges like that you know. It’s not just, “Hey we need it to be available for 36 hours” and we didn’t know we’re going to go for 36 and we knew we’d break the record at 24 but I figured if I’m going to break it let’s really break it right. So you know we did go to a hotel and we had to find the right hotel because you’re talking about an event, an event where you have to be open to the public and you don’t know how many people are going to show up so that’s a real trick for the hotel to agree to that and to agree, “Yeah sure you can have an unknown and unspecified number of people come to your events that is available 24 hours a day” you know, like it was a little tricky but we did find a great hotel partner and you know we were able to negotiate exactly what we needed so yea it’s tricky, yeah.
Success Harbor: Okay well that’s definitely something that will help you stand out so I think it’s a great idea and I you know wish everybody would come up with something like that. I think everybody kind of wishes they would come up with something like that for their own business because it’s like definitely, I, I, I love the idea.
Susan Baroncini-Moe: I teach a class on it you know.
Success Harbor: Oh wow.
Susan Baroncini-Moe: Yeah there’s a actually a web based class on my website that people can take to learn how to do something big like that you know. Big ideas, fast traction. It’s all about how to know how to do something like that.
Success Harbor: Okay, Okay. Can you tell our audience about your business background? What types of businesses have you started? I read that your first entrepreneurial venture was a grape Cool-Aid stand in the front lawn because everybody was doing lemonade so you know again that was something to differentiate yourself and that was when you were 6 so I’m sure that you started some other ventures since then so I don’t know if you can maybe cover some of them that kind of stand out.
Susan Baroncini-Moe: Yeah. I have done a lot of things. Some successful, some not. I, in graduate school I had, my first online business actually was. My first, very first online business was I was selling, I, I, I’m very into like doing a different craft or hobby at every moment of my life so I never stick with something. I just kind of learn it, experience it and then I move on and try something else and I think that keeps my brain fresh and helps me continuously be creative so I did, I, I did this one thing called Lamp-work glass bead making and you actually have a flame and you use glass and you make beads so I had a little online business selling the beads that I made because you know you can only keep so many so at some point you’ve got too many beads , what are you going to do? But my second online business was a a a non-profit business where we solicited donations of knitted hats and then we solicit, you know, we would make those hats available basically just for the price of shipping them out and then we would send those hats to women who had lost their hair due to breast cancer treatment and that was really close to my heart because my mom had breast cancer and had experienced that hair loss and you know it was the winter and her head was cold so I knitted her a hat and that was kind of the beginning of you know understanding that sometimes you feel really powerless in a situation like that and you want to be able to help and you can’t do much for someone who is contending with cancer, but you can provide comfort and love and so we would give people the opportunity to fill out an online form and they could they could basically write a note to the person encouraging them and supporting them. We would send that with the hat and also a little first aid kit because you know there’s a need for that when women have the test done. They take out a lymph node and make their arms susceptible to infection so we had these little first aid kits made up that women could put in their purses and then we’d send out the hats. It was very successful, very good venture. Eventually it was a project that I was unable to continue to maintain so I turned the operations of that over to the American Cancer society and moved on but it was a really good business.
Success Harbor: So why were you not able to you know continue with that? Was it not the kind of business you wanted to be in or too time consuming or change of interest?
Susan Baroncini-Moe: Yeah. First and foremost it was extremely time consuming and it was, it was very much something that was close to my heart but at the same time as doing that I was also launching my first coaching business and so trying to do both as my coaching business took off was extraordinarily difficult. It it you know when you have you know massive quantities of a product coming in and you live, at the time I lived in a very small condo in Iowa and I didn’t have the room, I didn’t have the infrastructure. It grew quite a bit more quickly than I expected because we received a lot of press and because it was one of the first times that a non-profit was using the Internet in that way and so we got a lot of press and it grew too quickly so that’s a really good lesson that I learnt early in my coaching career was you have to balance and make choices but also you have to be prepared for growth because if you’re not prepared it can cause some really big problems.
Success Harbor: So so after the non-profit you started your first coaching business. What what year was that and tell us a little bit about that?
Susan Baroncini-Moe: Oh my gosh.
Success Harbor: A little bit about that.
Susan Baroncini-Moe: That’s a good question. 19, 1999 I want to say, I think.
Success Harbor: Okay.
Susan Baroncini-Moe: I can’t I can’t remember when I first started.
Success Harbor: So so the third business was then the coaching business. So how did you get into coaching?
Susan Baroncini-Moe: I actually, I I put myself through grad. I have a Master’s degree in Social Psychology so so psychology and the way people interact and the way people are at you know the dynamics of people in groups are very you know something that really interests me and while I was in graduate school I took a job in a techno, technology center and it was the most advanced technology center on campus at the time and I sort of bluffed my way into that job and then had to learn all the skills I needed to keep the job and I ended up learning so much that I taught web design and development at the University of Iowa and so then I was recruited out of the university which had kept me on after I had agreed to kind of help faculty and staff with their web presence. I got recruited to work with magazine publishers to help them take their printed content and put it online for sale and what happened with that is a couple of years into that I I started to get this tingling in my arms and I started to have numbness in my hands and I found out I had carpal tunnel and so the doctor basically said you can quit and and go have another career or you can have surgery and continue this career but you’ll probably have to have surgery multiple times or you’ll never really recover. Well I’m not a big fan of surgery and I put my health pretty much above everything else so I left that job and I decided to go back to my Social Psychology roots and I spent 6 weeks in the mountains of Colorado doing a whole lot of training and spent a whole lot more time doing training. I trained with Nightingale Conan and I went through a wellness coaching training and honed into other things and launched my career.
Success Harbor: Okay so that was about 99 like you said and how did you get your first clients back then?
Susan Baroncini-Moe: Well back then it was really just a matter of telling everyone I knew and so my first clients really were friends and people who I already knew because that’s always the first think g you should do when you start a business right is tell everyone that you know that you’re starting a business and what you’re doing but the other thing is back in those days like people didn’t really have websites right. It was really unusual so if you had a website it was pretty easy to be found right, if you knew what to do so that was one thing that really gave me a real leg up was that I had a website and I could be found and a lot of entrepreneurs would want to work with me because I knew how to do that stuff already and so it became a process of transitioning from being exclusively a coach to being a coach and a consultant.
Success Harbor: Okay and how do you differentiate yourself because I don’t know if it was like back in 1999 but today it seems like you know everywhere you go there are at least some real estate agents and some coaches so so it’s a very competitive, and competition is good in a way right because that means there is money there, there is money to be made, there’s a market for it but you know how do you how do you differentiate yourself you know when a market is so saturated and the barrier to entry is virtually none?
Susan Baroncini-Moe: Yeah. It’s funny, I I just finished a blog post about this. It’s coming out on Monday. It’s basically about how coaches rip people off. Because here’s the thing, back in the day you know when I first started being a coach just as there were not very many people online, there weren’t very many people who were coaches so those of us who were coaches tended to work with people who were really successful because that’s where coaching really started. It was with executives and successful people who knew they did something right to get where they were but knew that those weren’t necessarily the things that would take them to the next level. So there were a lot of people who were very successful who had coaches and then that began to trickle down as coaches got into the media, on Dr. Phil and on Oprah and all those other shows and what ended up happening was that the coaching industry because of its low barrier to entry got flooded with pretty much anyone who had ever watched Dr.Phil or Oprah and thought they were really good at giving advice to their best friends. So you have a lot of people in the coaching industry who have no training. In fact a lot of people who are very successful because they’re good at marketing themselves but have no experience in business or actually coaching and really don’t do a good job with their clients and to me that’s the best measure is are your clients happy and are they better for having worked with you. So that’s kind of the first thing that distinguishes me is that I do have training, I do have experience and I have experience in business and I’m not afraid for people to ask me the tough questions so if someone says, “Well you know what do you know that I don’t know?” or “What sets you apart?” you know I can talk about my experience in the web industry, the fact that I don’t tell, I don’t say to somebody I’m a sales coach. I don’t say I’m a real estate coach. I don’t say I’m a specialist because I am very general in my knowledge. I do have an a kind of a larger area of digital marketing because that’s where most of my expertise lies right because I’ve been in the web industry for so long. But at the same time I think that it’s both skill and something that can be trained but it’s also innate. It’s a talent. It’s the, you know, the way that I grew up. You know I learnt how to understand people and pay attention to subtle cues and I think that those things really matter so you know the way I differentiate myself is, I do business in a very ethical way, with a lot of integrity. I’m honest about my expert, my expertise and my experience and I really work very hard to go above and beyond for my clients so that they’re extraordinarily happy and that they end up being more successful because they worked with me.
Success Harbor: So so you started that coaching business in 99 and you said it was your first coaching business. What did you do? Did you stop that coaching business or what happened to it?
Susan Baroncini-Moe: No, it just transitioned into a different brand that was more corporate in nature and really focused more on consulting and then that brand developed into Business and Blue Jeans which is very much a hybrid or a fusion of coaching and consulting.
Success Harbor: Okay. So mostly do you work with businesses or individuals?
Susan Baroncini-Moe: I work with both and I work hard so that I can work with both. Primarily because I think that my heart lies with working with individuals who are entrepreneurial in nature and who want to start businesses or have started businesses and want to grow them but the work I do with businesses and corporations make that work possible if that makes sense from a financial perspective.
Success Harbor: Okay. Can you give us an idea, I mean the size of your business, how many customers you have and you know can you share the revenue of your Business and Blue Jeans?
Susan Baroncini-Moe: No I never share that. That’s private. No all of those numbers are private.
Success Harbor: Okay and about the kinds of businesses that you work with?
Susan Baroncini-Moe: Yeah I mean I primarily work with service oriented businesses so I have clients who are in the wellness space. I have clients in HR. I have clients that are in B to B service businesses and that’s kind of the bulk of my business but then I have individual clients who are doing really interesting things. I work with a greeting card manufacturer. I work with a couple of bloggers. I work with a massage therapist here in Indianapolis and I have a client also here in Indianapolis who just launched a company that it’s designed to build connections and community among Indianapoliserean families so it’s a very broad range and that keeps things really interesting for me.
Success Harbor: Okay and these clients come to you through what method? How do you market yourself?
Susan Baroncini-Moe: I have a variety of marketing strategies. I certainly make use of social media and you know I’m not on every single platform but I have certain platforms that I use for different reasons and in different ways. I do a fair amount of speaking and a lot of guest blog posts. I do podcasts like this one but there’s no real one way that I would say this is how I get clients. It’s really more a matter of gaining visibility in a large variety of ways such that when someone has read something I’ve written or heard me speak or heard me on an interview or they’ve read my book, they then when they’re ready for me they think of me.
Success Harbor: So how do you know which one is effective? Do you do you measure you know how effective one or the other is in terms of speaking and you know social media like how do you know what works?
Susan Baroncini-Moe: Well you always ask, you have to measure. You know I mean you know and I am now at the point where I don’t do a lot of the things that don’t work for me. So I know speaking is very good for me. I almost always gain clients when I speak. I know the book has been very good for me and and LinkedIn has been good for me but more than anything else the thing that is the best for me, and this doesn’t mean that this is the thing that is best for everyone. This is the what works for my personal business. Now again, you have to know your target market. You have to know how they operate but the thing that’s most profitable for me is simple relationship building. It’s bottom line having conversations with people who know people. Making sure that I’m connected to influencers and people who have relationships with other people who do business because they’re going to be the ones who are going to be in the conversations when someone says, “You know I just I’m thinking about hiring a coach” and that’s the person who’s going to say, “Hey, you know who I know? Susan Baroncini-Moe. You should call her.”
Success Harbor: So can you give our audience an example of how you reach out to an influencer, maybe something that somebody in the audience could replicate for their own business?
Susan Baroncini-Moe: Well I think it depends on the business so so it’s always a little dangerous in my opinion. Free advice is worth what you pay for it right, so it’s always a little dangerous to say, this is an example you can replicate and get the same results I got because you won’t do it the same way that I do it and
Success Harbor: No not to. I don’t want to replicate.
Susan Baroncini-Moe: No, no, no.
Success Harbor: but just to hear you know this is how I reached out to.
Susan Baroncini-Moe: Yeah yeah.
Success Harbor: so and so and I’m not saying we’re going to go and copy that because that I don’t believe in that either but just you know just to get the thought process and you know why you did what basically.
Susan Baroncini-Moe: Yeah so sometimes it’s a matter of you know tweeting somebody and saying “Hey I really liked you know what you did with this” or sometimes it’s a matter of like for example there’s a, I had a relationship, a friendship with someone who was working for a company and we had lunch one day and he was telling me about an event that his company was putting on and I said, “Oh you know, you should think about marketing it this way.” Well that conversation, just the conversation of two friends talking evolved into the company hiring me to help them market it in the way I had suggested. Another thing I do sometimes, is just I’ll find people on LinkedIn and I’ll send them a message, “Hey I’d love to talk to you. It looks like you have an interesting business. Can we schedule a phone call?” Sometimes it’s as simple as just saying, “You look like an interesting human being.” I build relationships. I get to know people. Would you like to talk?”
Success Harbor: Okay.
Susan Baroncini-Moe: It’s sometimes that simple.
Success Harbor: So so you work with quite a few businesses as you mentioned earlier and I’m very interested in the in the life of a business especially in the first 1 to 2 years because most businesses fail during those times so what do you think is the most important thing for an entrepreneur to focus on during the first 1 year of being in business?
Susan Baroncini-Moe: Yeah that’s a really good question because you’re right most businesses fail early. So with my clients the things that we focus on early are relationship building, connecting with everyone you know. When you’re starting out, you know, you want to make sure that everyone you know and that knows you knows what you’re doing, knows that you’re building a business. Now there are times that you know I think that networking serves a purpose for some businesses but more often than not, networking groups are not particularly beneficial because they’re either structured the wrong way or people approach them the wrong way. What I mean by that is they approach it with the mentality of getting business rather than you know coming to with an air of, what value can I bring to the table for this group? So I spend a lot of my time thinking about the people I know and my vast network that maybe I could connect. So if you’re a connector, people think of you and remember you or if you know if you bring a lot of value to the table for people they want to bring value back to you. It’s not, that’s not why you do it but it’s a good way to show up in the world and it tends to be pretty profitable as my friend Bob Berd likes to say so I think that one of the things that you really want to focus on is relationship building, not necessarily for the purpose of growing your business but that is going to be the result.
Success Harbor: Okay so again very early in business or the first couple years what do you think is the biggest time waster because you know a lot of times people start as a sole entrepreneur, you know one person in the business maybe two, you know partners so you really have to be careful with your time? What do you think based on you know your experience working with entrepreneurs or just being an entrepreneur yourself is the biggest time waster?
Susan Baroncini-Moe: The biggest time waster. Gosh there are so many. And and I think it’s a good question. One is probably social media. I do think it really is dependent on the business. What is your business and what are you spending your time doing you know that’s important. I recommend everybody kind of every month or so keeps a couple of days where they keep a time log to see where they’re losing time so they can start to address it but social media is a big one, especially if you don’t have much of a following or your target market isn’t where your egging out. So if you’re not connecting with your target market in social media, it’s a waste of time anyway. The other area I think people waste a lot of time is going to these like business-card-exchanging, hand-shaking networking meetings where they don’t actually get any business and I think that you know these networking meetings, one thing I’ve experienced is people are always saying “Let’s go have coffee, I’d love to have coffee with you sometime.” Yea that’s great but how do you have time for coffee? I’m working, I’m writing, I’m connecting, I’m doing business most of the time so I always try to turn those, “Let’s have coffee” dates into “No, let’s actually have a phone call” and in the instances where it turns into, okay this could actually be a useful relationship that could ultimately yield business then okay we’ll go for coffee if there’s a reason to but for the most part I like to initiate my relationships with a phone call because it’s a huge time-saver and most of those people who are out having coffee, they feel like they’re busy and they feel like they’re being productive but being productive and being busy are two different things.
Success Harbor: Okay. So let’s say somebody comes to you either you know it could be a prospect or a client or a friend or a family member that currently has a job but wants to become an entrepreneur, what do you think is the one thing or the first thing that they need to really know or learn to set them up for success or at least help them succeed?
Susan Baroncini-Moe: Well, I think the first thing is you should not quit your job to start a business. That’s the one mistake people make is. It’s one thing if you lose your job and then you go well I think I’m going to go out on my own, and it it but to quit a job and then go tomorrow I’m going to start a business, that’s usually a big mistake because you have to have the money saved up to live on otherwise you’re going to make a lot of decisions based out of want and fear and that’s always the wrong place to make decisions from in your business. So you don’t want to make decisions from that space so so I always caution people to make sure they have a lot more than they think they’re going to need saved up that they can live on while they’re they’re growing their business but if you can start your business and keep your job and start your business in your spare time, then, and I have clients who are doing that, then it makes more sense and is quite bit more safe to do so but the things you need to know really are, is there a market for what you want to do. That doesn’t guarantee that you’ll be successful but is there a market? Who who are you going to do stuff for and what are you going to do for them and are they going to be willing to pay for it and and if that’s the case if those the answers to those things are yes there are people and and yes they’re going to want what I have to offer and yes they’re going to pay for it, then you at least have a shot. That does not mean you’re going to be successful but at least you have a shot.
Success Harbor: Okay, so you help people as a coach or as a consultant, what was the best advice that you have received in business?
Susan Baroncini-Moe: The best advice I ever received in business came from a guy named Larry Winget and he’s a well-known best-selling author. He’s on Fox News all the time and he said to me, “Always do what you say you’re going to do when you say you’re going to do it the way you say you’re going to do it” and I sort of amended that to say, “or sooner and better” because if you always keep your word and you do the things you promise people you’re going to do and you do them either when you say you’re going to do them or sooner, and the way you promised to do them or better you almost can’t fail because people will start to trust you, they will know that they can rely upon you. You know I mean I’m sure you’ve I mean I don’t I can’t say for sure but as a as a host of a podcast myself I know there are times you know before there used to be times when you know people would say sure I’ll show up for your podcast but they wouldn’t show up. Well what does that tell you about that person and their integrity? So you maintain integrity by doing what you say you’re going to do when you say you’re going to do it, the way you say you’re going to do it or sooner or better and you almost can’t fail with that as your as your foundation.
Success Harbor: Okay now everybody has ups and downs and I think entrepreneurs have more than the usual, at least in my experience, so it’s very important to deal it with right because you can’t really eliminate it so what is your advice for dealing with the roller coaster ride of being an entrepreneur?
Susan Baroncini-Moe: Yeah it is a roller coaster and it’s also one that I’m very happy that we’re talking about now because there was a long time where we didn’t talk about it. You were supposed to just be you know master of your fear but now people are talking about the fact that it is scary to be an entrepreneur because there are ups and downs but of course the ways in which you manage it you, you manage in two ways. In one way you manage it in a business strategy right so when times are tough you don’t pull back on marketing, not ever, that’s a terrible mistake and a lot of businesses did that in the recession. They pulled back when they needed business. That’s so stupid. How do you think you get business? Marketing. So you know you never pull back on marketing when times are tough if you can avoid it. The other thing is you you build in risk management strategies so just because you’ve got a proposal out doesn’t mean you’re not trying to get more business coming down the pipeline so you should never rest back because you think you think things are okay so if my client load is full I don’t sit back in my chair and say I’m good because at any moment any one of my clients could for a variety of reasons give me their 30 day notice. So I have to be prepared and keep that business coming in at all times. That means you never let up. It can be exhausting but you know that’s why you build in balance. I have a time every day that I have a commitment to my husband, that I quit and the computer gets closed and we’re done for the day so you balance the fact that you really never let up and your great productivity, trying to make sure you take care of your mental health. That’s the other side of it. You have to protect your mental health and that’s why you know you want to make sure you deal with your money brain junk in particular that can get really dicey and it can hold you back like you wouldn’t even believe. Your personal brain junk is hugely important because that’s the thing that will keep you believing in yourself and it’s really not about conquering fear as it is about mastering your own mind and there are some really basic things about sort of mastering the anxiety stuff and something as simple as exercise which sounds like such a silly thing to say in the context of business but exercise has been shown medically to be as effective as an anti-anxiety pill or an anti-depressant so if you continuously keep yourself active and getting up with the sun you know and keeping in your community and making sure that you’re eating healthy, you can do a lot to mitigate some the anxiety around being an entrepreneur. It might sound crazy but it’s absolutely true.
Success Harbor: So I have read about you that, I think it was on one of your websites because of how you have structured your business. You have traveled a lot and tried a lot of different hobbies so, which is great. Everybody wants to travel. If you ask people what do you want to do more of, it’s almost always travel.
Susan Baroncini-Moe: Sure.
Success Harbor: So and it is because of the way you structured your business so how have you done that and what advice do you have for us to be able to structure our own businesses to be able to take more time off or just do more business while on the go?
Susan Baroncini-Moe: Yeah so one of the ways that I’ve done that is I keep all of my client records in a CRM so all my notes and all my information for my contacts, my prospects, my pipeline, everything is in a digital CRM in a cloud so.
Success Harbor: What do you use by the way? What what which CRM are we?
Susan Baroncini-Moe: I’m so cheap I use Zoho.
Success Harbor: Okay that’s good that’s good.
Susan Baroncini-Moe: It’s actually. Zoho is the perfect solution for a variety of reasons and I use both Zoho CRM and Zoho Invoice. I I think they’re great tools. They’re very inexpensive and they’re robust and they’re good for a solo entrepreneur so.
Success Harbor: Yeah that’s true.
Susan Baroncini-Moe: So you can add team members as needed but I use that quite a bit. I also have an online calendar. I use Book Fresh for that and so my assistant handles a lot through Google and we have a lot set up through Google calendar and Gmail and all that but the one thing that’s really important to my business is that I do most of my work on the phone so if I am visiting, like we just spent a half, well more than half of April in Uruguay and when I’m on vacation I still simply for the purpose of continuity and providing my clients with the support they need, I will cram all my clients into one or two days while I’m travelling so having systems like Skype, I now can get T-Mobile which does a world wide service so I can use T-Mobile when I’m in South America without being charged more and really just having Wi-Fi wherever I go is a huge asset so it’s really about you know managing expectations, staying current with email and just being able to keep your files so you don’t have to lug around a bunch of paper.
Success Harbor: Well Susan thank you very much for sharing your story. How can people learn more about you or connect with you?
Susan Baroncini-Moe: BusinessinBlueJeans.com It’s the easiest way.
Success Harbor: Okay so everybody out there go and say hi to Susan at businessinbluejeans.com. Thanks for coming on.
Susan Baroncini-Moe: Thank you so much for having me.